J. Walter Thompson Advertising, 1975

Colour television advertisement for Guinness Extra Stout. Advert opens with view of village cricket green. A batsman sits on a deck chair, enjoying a cold Guinness as he is watching the game. He speaks to camera in a northern accent, listing several rules of a good cricket game and extolling the virtues of cold Guinness. Concludes with to-camera shot as actor says: "It's a grand game, is cricket". Agency: JWT. Director: Peter Webb. Production Company: Park Village Productions. Producer: Roger Holland. Cast: Alan Leith.

Colour television advertisement storyboard for Guinness Extra Stout comprising a series of still images overlaid with southern accent VO. Advert opens with view of village cricket green. A batsman sits on a deck chair, enjoying a cold Guinness as he is watching the game. VO lists several rules of a good cricket game and extols the virtues of cold Guinness. Concludes with to-camera shot as actor says: "It's a great game, cricket". Agency: JWT.

Colour television commercial for take-home Guinness Extra Stout. Advert opens with man brewing beer in his kitchen. He tastes it, but doesn't look pleased with the results. His wife comes back from shopping and pours him a glass of Guinness. He enjoys the Guinness, but tries not to let it show. Advert concludes with shot of wicker basket containing take home bottles and caption reading: "Take Home Guinness". VO states: "Take home Guinness, and make a lot of it". Creative Circle Recommendation 1976. Director: Gerry Poulson. Agency: JWT. Production Company: Gerry Poulson Films. Producer: Terry Taylor. Cast: Lea Dregorn and Christopher Timothy. VO artist: Michael Maguire.

Colour television commercial for Draught Guinness. Advert opens with view of lower half of bar counter with brass footrest and black and white tiled floor. Camera pans to right of screen as shots dissolve to other, similar views featuring the legs of drinkers as they stand or sit at the bar. VO narrates the various types of drinkers as indicated by the habits they display while waiting at the bar until the camera arrives at the Guinness drinker and pans upwards to reveal a man and woman standing leisurely at a bar drinking Draught Guinness: "Watch the calm unhurried way they enjoy one of the most rewarding drinks in the world". Advert concludes as camera pans down once more to show only lower half of bar and legs of man and woman. VO: "Ask for Guinness where you see this sign ". Won Silver at Cannes 1976. Agency: JWT. Director: Laurence Hutchins. Production Company: Film Troupe. Producer: Richard Saunders. Cast: Michael Maguire, Constantine de Gougal, Catherine Lee Scott.

Colour television commercial for Guinness Extra Stout. Advert opens with view of two men standing at a bar where various food options are displayed. They ask the landlady to see the menu, in response to which the woman reels its contents off from memory. The men place their order and ask for the landlady's recommendation for a bottle of something to go with it. VO: "There's one drink at lunchtime that because of its dry, full flavour that goes down exceptionally well with... ". Cut to view of landlady opening a bottle of Guiness and pouring some into the bottom of a Wellington goblet. Advert concludes with freeze frame of lady holding up the glass as if it were a fine wine and asking, "Would Sir like to taste it?". Cannes Jury Commendation 1976. Agency: JWT. Director: Cliff Owen. Production Company: Sierra Productions. Producer: Terry Taylor. Cast: Kenneth Macdonald, David Lincoln, Christine Ozzane.

Colour television commercial for Draught Guinness. Advert opens with view of a couple standing at a bar as the man orders a pint of Guinness. Cut to close up view of Guinness being poured into a Waterford tankard as the woman watches intently. VO: "It's a bit of an art pouring a pint of Guinness. You pour it slowly and evenly to conjure the perfect head, clean and white, from out of the cool, dark depths of the beer. "The barman looks at the woman and proceeds to draw a heart shape on the foam head of the pint before placing it on the counter as the woman titters with laughter. Advert concludes with man lifting glass to his lips before spotting the heart and looking around in confusion. Won gold at Venice Film Festival in 1975. Agency: JWT. Director: Cliff Owen. Producer: Terry Taylor. Production Company: Sierra Productions. Cast: Kenneth Macdonald, David Lincoln, Christine Ozzane.

Colour television commercial for Draught Guinness. Advert opens with view of Draught Guinness being poured into a Waterford tankard. A man lifts it to his face and proceeds to make faces at his reflection in the glass. VO: "You may have noticed that Guinness is different from other beers. There's no secret about this. It's the way we roast our barley that gives Guinness its dark, distinctive looks and its clean, dry taste. Which, on reflection, is why some people can't see themselves drinking any other beer". Advert concludes as the man is joined by three other friends. They all look at their reflection in the glass as one says: "Fancy seeing you here". Agency: JWT. Director: Ross Cramer. Production Company: BFCS. Producer: Terry Taylor. Cast: Michael Maguire, Patrick Monkton, Duncan Preston, Ken Kitson, Jackie Piper.

Colour television advertisement for Draught Guinness. Advert opens with two young men entering a crowded bar and ordering two pints of Guinness. They look round the pub and see some people whose actions imply that they could still be doing their normal days work: a machine operator, bus conductress, secretary, etc. VO: "After work, there are some people who relax and there are some who carry on working." The men are finally served, and VO describes the pouring process over close up of draught pour into tankard glass. Ad concludes with shot of men drinking, VO: "After a hard day it's the most relaxed drink...or would you rather go on working?". Agency:@ JWT. Director: Ridley Scott. Production Company: RSA Films. Producer: Roger Holland. Cast: Neville Smith, Derek Lamden, Patrick Durkin. VO artist: Michael Maguire.