After Work

Black and white television commercial for Guinness Extra Stout. Opens with selection of still airfield scenes. Cut to view of bottle of Guinness being opened and poured into a glass and view of airfield worker taking a satisfied drink of Guinness and smiling. Concludes with view of empty Guinness glass resting on bar counter with bottle label partially visible in background. VO: "This is the best bit of the day, when it's nearly over. I like to look at it and lock it all away before I go off for a Guinness. And Guinness is part of it, the best moment of it. Now, at the quiet end of the day, Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Films Producitons.

Black and white television commercial for Guinness Extra Stout. Opens with selection of construction yard scenes. Cut to close up of bottle of Guinness being opened and poured into a glass. Customer takes a satisfied drink of Guinness before looking round and licking his lips. Concludes with view of empty Guinness glass with visible lacing sitting on bar counter. VO: "This is the best bit of the day, now it's nearly over. And Guinness? That's part of it, the best part of it. Now, at the quiet end of the day, Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.

Black and white television commercial for Guinness Extra Stout. Opens with selection of still dockyard scenes. Cut to view of bottle of Guinness being opened and poured into a glass and view of dock worker taking a satisfied drink of Guinness and smiling. Concludes with view of half empty glass of Guinness resting on bar counter. VO: "This is the best bit of the day, when it's nearly over. I like to look at it and lock it all away before I go off for a Guinness. And Guinness is part of it, the best moment of it. Now, at the quiet end of the day, Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Films Producitons.

Black and white television commercial for Guinness Extra Stout. Opens with selection of farmyard and country scenes. Cut to close up of bottle of Guinness being opened and poured into a glass. Farmer takes a satisfied drink of Guinness before placing it back on the counter and producing a newspaper to read. Concludes with view of Guinness bottle with bar in background. VO: "This is the best bit of the day, when it's nearly over. I like to look at it and lock it all away before I go off for a Guinness. And Guinness is part of it, the best moment of it. Now, at the quiet end of the day, Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.

Black and white television commercial for Draught Guinness. Opens with selection of City scenes. Dissolve to close up of Guinness being poured into a Waterford tankard from a Draught Guinness fount. Dissolve to customer lifting tankard from bar counter, taking a satisfied drink, and licking his lipe. Concludes with view of tankard glass on bar counter alongside a Draught Guinness Mark I 'tankard' countermount. VO: "This is the best bit of the day, when it's nearly over. I like to look at it and lock it all away before I go off for a Guinness. And Guinness is part of it, the best moment of it. Now, at the quiet end of the day, Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions. [Same as GPR/MK08.01/0033.10 but uses different fount and slightly shorter pouring shots i.e. viewer does not see a full pour to glass rim, implying two part pour.]

Black and white television commercial for Draught Guinness. Opens with selection of City scenes. Dissolve to close up of Guinness being poured into a Waterford tankard from a square Draught Guinness counter mount bearing the Guinness word and the harp device against a dark blue background. Dissolve to customer lifting tankard from bar counter, taking a satisfied drink, and licking his lips. Concludes with view of tankard glass on bar counter alongside square Draught Guinness countermount. VO: "This is the best bit of the day, when it's nearly over. I like to look at it and lock it all away before I go off for a Guinness. And Guinness is part of it, the best moment of it. Now, at the quiet end of the day, Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions. [Same as GPR/MK08.01/0033.05 but uses different fount and slightly longer pouring shots i.e. viewer sees a full one-part pour to glass rim]

Black and white television commercial for Draught Guinness. Opens with selection of industrial scenes. Cut to close up of Guinness being poured into a Waterford tankard from a Draught Guinness fount. Dissolve to close up of glass showing Guinness wordmark. Barman passes glass to customer who takes a satisfied drink and licks his lips. Concludes with view of half empty tankard on bar counter. VO: "This is the best bit of the day, when it's nearly over. I like to look at it and lock it all away before I go off for a Guinness. And Guinness is part of it, the best moment of it. Now, at the quiet end of the day, Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions. [Same as GPR/MK08.01/0033.09 but does not include view of counter mount alongside tankard in final frame.]

Black and white television commercial for Guinness Extra Stout. Opens with view of barman reaching for a bottle of Guinness from behind the bar. Cuts to shots of bottles of Guinness being opened and poured as customers look on expectantly. Customer takes a satisfied drink from glass. Advert concludes with view of partially empty Guinness glass sitting on bar counter. VO: "Guinness. That Guinness. Your Guinness. Your Guinness, strong, dark, deep, rewarding. That Guinness. Your Guinness. Guinness - there's nothing else like it." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions. [Uses cuts from 'Manager', 'Skilled Worker', and 'Labourer' as featured in the 'A Touch of Bitterness' campaign, 1964]

Black and white television commercial for Guinness Extra Stout. Opens with view of barman reaching for a bottle of Guinness from behind the bar. Cuts to shots of bottles of Guinness being opened and poured as customers look on expectantly. Barman hands a glass each to two customers who both drink deeply. First person view of empty glass as it is being drunk by customer. Concludes with shot of empty glass with visible lacing placed back on counter top alongside Guinness bottle. VO: "Guinness. That Guinness. Your Guinness. Your Guinness, strong, dark, deep, rewarding. That Guinness. Your Guinness. Guinness - there's nothing else like it." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions. [Uses cuts from 'Manager', 'Skilled Worker', and 'Labourer' as featured in the 'A Touch of Bitterness' campaign, 1964]

Black and white television commercial for Draught Guinness. Opens with view of post office worker closing up at the end of the working day. Cut to view of post office worker entering bar, greeting barman and ordering a pint of Draught Guinness. Close up of barman pouring into a branded Waterford tankard from a Draught Guinness 'tankard' fount as man looks on expectantly. Concludes with customer taking a drink of Guinness, licking his lips, and smiling. VO: "Guinness. Strong and dark... with a touch of bitterness. After a day's work, a man needs his Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.