Cucumber

Object Type: Asset
In Folder: 1970s - 1980s Guinness adverts - various campaigns

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Cucumber

Guinness television advert entitled 'Cucumber', depicting consumers enjoying take-home bottles of Guinness in a variety of settings. Advert opens with a six-pack of Guinness bottles opening, revealing a suburban house at night with partygoers seen in cameo through the windows. Over upbeat music, a voiceover begins ‘You can open up a party with Guinness…’ A pixilated goblet of Guinness sits between the paddles of an electronic table-tennis game and reduces in content as the game progresses. In illuminated outline, a six-pack sits on top of a television set, dissolving to the animated six-pack. This again opens, to reveal the galloping feet and jockey of a horse race in close-up. The six-pack opens again to reveal a picnic with rain falling on it; a six-pack is placed alongside the food and the clouds suddenly give way to sunshine. The six-pack opens again to reveal a suitcase followed by a flying aircraft with a shamrock logo. Holidaymakers lie on a beach and pose for photographs, which are then seen in a photo album. The six-pack closes, leaving the six-pack on a table. Caption and voiceover ‘You don’t have to be at home to enjoy take-home Guinness’. Filmed at Cucumber Studios, Heddon St., London, March 1982. Directors: Rocky C. Morton & Annabel Jankel, The Cartoon Camera Company, 6 Charlotte Street, London, Agency: ARKS

Catalogue

Ref No: GDB/MK08.01/0062.04

Start Date: 1982

End Date: 1982

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