A Touch of Bitterness

Black and white television commercial for Guinness Extra Stout. Opens with view of tractor being parked in a shed at the end of the day. Two farm workers close up the shed and go to the pub where they are served with glasses of bottled Guinness from a shelf behind the bar. Close up of bottle being opened and poured into a glass. Advert concludes with both men taking a satisfied drink. VO: "Guinness. Strong and dark... with a touch of bitterness. After a day's work, a man needs his Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.

Black and white television commercial for Guinness Extra Stout. Advert opens with close up view of rotating Guinness crown cork. Dissolve to view of bottles before one is picked up by a barman. View of man standing at the bar enjoying a Guinness with a group of friends. VO: "Wherever they are, people are finding there's something special to enjoy in Guinness. Clean tasting, a touch of bitterness, and so full of goodness." Flip transition to shot of barman pouring a bottle of Guinness into a Victoria goblet. VO: "But how about you? Have you proved the goodness in a Guinness? ... Try a Guinness a day for a while, and enjoy proving that Guinness is good for you." Advert concludes with caption pictured in the foam of a glass of Guinness reading "Guinness is Good For You".

Black and white television commercial for Guinness Extra Stout. Advert opens with close up view of bottle label. Dissolve to view of barman pouring from a bottle into a Victoria goblet as a customer waits in the background. VO: "Guinness, the drink that millions of people enjoy everyday... Clean tasting, a touch of bitterness. Mmm that's good, really good." Flip transition to view of barman pouring another bottle of Guinness. VO: "There's only one way to prove the goodness in a Guinness and that's to try it yourself. Why not try a Guinness a day, and enjoy proving that Guinness is good for you." Advert concludes with caption pictured in the foam of a glass of Guinness reading "Guinness is Good For You".

Black and white television commercial for Guinness Extra Stout. Opens with view of man entering a bar and ordering a Guinness from the barman after a working day. The barman opens the bottle with an audible hiss, and carefully pours it into a glass as the man looks on expectantly and licks his lips. Advert concludes with man taking a long, satisfied drink, and final shot of empty glass with visible lacing on bar beside bottle. VO: "Good moments are worth waiting for. Clean tasting, a touch of bitterness, full of goodness - that's Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions. Includes version with music soundtrack [GPR_MK08.01_0032.07_01] and without music soundtrack [GPR_MK08.01_0032.07_02].

Black and white television commercial for Draught Guinness. Opens with view of manager entering a bar and ordering a Draught Guinness from the barman after a working day. Shots from various angles of barman dispensing Draught Guinness from a blue and and white Mark 1 Draught fount (penguin) into a branded Waterford Tankard as the man looks on expectantly from behind his newspaper. Advert concludes with man taking drinking from the freshly poured glass of Guinness, and final shot of tankard alongside penguin Draught Guinness fount on bar counter. VO: "Good moments are worth waiting for. Clean tasting, a touch of bitterness, full of goodness - that's Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.

Black and white television commercial for Draught Guinness. Opens with view of manager entering a bar and ordering a Draught Guinness from the barman after a working day. Shots from various angles of barman dispensing Draught Guinness from a blue and and white Mark 1 Draught fount (standard) into a branded Waterford Tankard as the man looks on expectantly from behind his newspaper. Advert concludes with man taking drinking from the freshly poured glass of Guinness, and final shot of tankard alongside standard Draught Guinness fount on bar counter. VO: "Good moments are worth waiting for. Clean tasting, a touch of bitterness, full of goodness - that's Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.

Black and white television commercial for Guinness Extra Stout. Opens with view of a sink being emptied and a man changing out of his overalls and swapping them for a coat after a working day. Cut to view of him entering a bar, greeting friends, and being served a bottle of Guinness with a glass over the neck. Close up of bottle being poured. Advert concludes with man taking a long, satisfied drink. VO: "Guinness. Clean, strong, dark, rewarding. After a day's work, a man needs his Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.

Black and white television commercial for Guinness Extra Stout. Opens with view of manager entering a bar and ordering a Guinness from the barman after a working day. The barman opens the bottle with an audible hiss, and carefully pours it into a glass as the man looks on expectantly. Advert concludes with man taking a long, satisfied drink, and final shot of empty glass with visible lacing on bar beside bottle. VO: "Good moments are worth waiting for. Clean tasting, a touch of bitterness, full of goodness - that's Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.

Black and white television commercial for Guinness Extra Stout. Opens with view of a barman producing a plate holding a sandwich from under the bar. A customer seated at the bar orders a pint of Guinness. Cut to view of bottles lined up behind the bar. The barman opens the bottle with an audible hiss, and carefully pours it into a glass as the man looks on expectantly and licks his lips. Advert concludes with man taking a long, satisfied drink, and final shot of half empty glass on bar beside bottle. VO: "Good moments are worth waiting for. Clean tasting, a touch of bitterness, full of goodness - that's Guinness." Agency: SH Bensons Ltd. Production Company: Viewfinder Film Productions.

Black and white television commercial for Guinness Extra Stout. Opens with view of a tray containing two glasses - one of Guinness - being carried through a busy dining area. Cut to waitress placing glass of Guinness onto diner's table. Concludes with shot of glass being pushed towards camera, with caption appearing in the foam: "Guinness is Good For You". VO: Have a Guinness a day, and enjoy proving that Guinness is good for you." Agency: SH Bensons Ltd.