The Guinness Archive collects, preserves, and shares the history of the iconic Guinness Company and brand from its formation in 1759 to the present day. Thousands of items from our collections have been digitised and are available to view online.

Our digital collections cover a wide variety of aspects of Guinness history including advertising, brewing, past employees, as well as broader culture and society. Browse the galleries below or search for more targeted queries. For collections that have not yet been digitised, our full archive catalogue is available here.

Guinness adverts have changed over the years and they are continually evolving to take into account changing society and advertising rules. These adverts may contain historical product claims that are not now endorsed by Diageo. In making these adverts available it is not our intention to promote benefits of drinking but to show historical Guinness advertising in its original context.