J. Walter Thompson Advertising, 1972

Colour television commercial for Guinness Extra Stout. Advert opens with a young man passing sunbathers on a beach with a bottle of Guinness in a bucket of ice. As he sits down and pours his cold Guinness into a glass the other bathers rush off. VO: "Guinness. Cold Guinness. Smooth, refreshing, and at times absolutely irresistible".Next shot shows sunbathers ordering cold Guinness in a nearby pub. Unknown to the bathers the young man with the Guinness on the beach works in the pub. Advert concludes with young man returning to pub and landlord congratulating him. Winner of the premier honours in the 1973 Television Advertising Festival Awards Talent: David Bradley, Agency: JWT

Colour television commercial for Guinness Extra Stout. Advert opens with group of four young men seated at a table in a Chinese restaurant. As the others struggle to decide on their orders, one man places an order with the waiter for four no. 52 on the menu, to be served right away. As the men continue talking, the waiter returns with a tray bearing four bottles of Guinness and branded Wellington goblets. Advert concludes with view of bottle of Guinness being poured as camera pans up to reveal waiter warching intently. VO: "There are times when what goes down best is somehing clean, dark, and inscrutable". Agency: JWT.

Colour television commercial for Guinness Extra Stout. Advert opens with view of bees buzzing around a vase of roses and cricket noises in background. Camera pans to reveal row of Guinness Extra Stout bottles in a cooler behind the bar. Close up of Guinness bottle being opened and poured as a customer looks on longingly as VO says: "Summers should be long and hot, and drinks should be long and cold, like this one". Advert concludes with customer drinking Guinness from a Wellington goblet. VO: "Ask you local to make it a long, cold summer too". Agency: JWT.

Colour television commercial for Draught Guinness. Advert opens as camera follows a man carrying four Waterford tankards of Draught Guinness through a crowded bar without spilling his drinks. VO: "The pint we brew is a bit different. You see, it's hard to spill a drop. Have a look around tomorrow, it's suprising how many people like our different pint." Advert concludes with man placing Guinness down on a table for his friends. Agency: JWT. Production Company: Picture Palace Productions.

Colour television commercial for Draught Guinness. Advert opens with view of a truck driver in uniform seated at the wheel of what is later revealed to be a Guinness tanker. The man is seen and heard whistling to the tune of Bonnie Banks of Loch Lomand, as VO explains that he - identified as Reg Haslett - has one of the most frustrating jobs in the world as he is unable to touch of drop of his cargo, also his favourite beer. Camera pans down side of tanker revealing 'Guinness for you' slogan on the side, before cutting to view of off duty tanker driver at the bar with his friends drinking pints of Draught Guinness in Waterford tankards. VO concludes: "On Friday, it's a different story. If you've ever wondered what it is about our pint, just ask the man who drives one.". Agency: JWT.

Colour television commercial for Guinness Extra Stout. Advert opens with shot of man entering a bar to join his friends bearing a large carboard box. He announces that the box contains a Guinness pouring machine, before going on to demonstrate using a bottle of Guinness and a glass. Shot of Guinness spilling all over the table as it is 'poured' into the glass by the machine as the man appears disappointed while his friends look on and laugh. VO: "Some people go to a lot of trouble to pour our beer properly, but we still think the traditional method is the best". Advert concludes with view of empty Guinness bottle rotating in the machine. Agency: JWT.

Colour television commercial for Draught Guinness. Advert opens with shot of man chalking a snooker cue as he is handed a Waterford tankard of Draught Guinness. A voice informs the man that it's his turn and he places the glass on a ledge in front of the scoreboard while he takes his shots. Noise of snooker balls being potted in the background and cries of 'well done' and applause before the man's hand reaches back into shot to adjust the scoreboard before reaching again for his glass of Guinness. Advert concludes with man raising glass to his lips and drinking. VO: "If you have to keep your Guinness waiting, you know it'll look and taste every bit as good as when you left it". Agency: JWT. Production Company: Picture Palace Productions.

Colour television commercial for Guinness Extra Stout. Advert opens with two young men approaching a counter and ordering two bottles of Guinness only to be told that Guinness is not sold there. The young men are shocked and attempt to describe the look and taste of Guinness. The man at the counter informs them that if they hurry they might get some in the pub next door, at which point the men look around and realise they have antered an antiques shop. Advert concludes with exterior view of men leaving antiques shop and entering the 'Red Lion' pub next door. VO: "There are millions of places in Britain that don't sell Guinness. Fortunately, none of them are pubs". Agency: JWT.

Colour television commercial for Draught Guinness. Advert opens with close up view of liquid surging in a glass before dissolving to view of foam head and bubbles. Camera pans over the front of the glass revealing harp emblem and Guinness word, highlighting the disparity between black liquid and white foam head. Advert concludes as camera pans out to reveal full view of pint of Draught Guinness in a Waterford tankard. VO: "In the beginning there's blackness, deep and dry. In the middle, comes the whiteness, surging out of the depths, smooth and clean. In the end there's whiteness and blackness, smoothness, dryness, and cleanness. Your great-great-great-great grandfather had a word for it". Agency: JWT. Production Company: Streich Perkins.

Colour television commercial for Draught Guinness. Advert opens with title sequence reading 'The Guinness History of the Cinema' in the style of that of Twentieth Century Fox. Cut to view of man and woman seated side by side in cinema as movie begins. Successive parodies of scenes from classic film and movie genres, all re-imagined to feature Guinness, including: a John Wayne/western movie; a WWII war film Tarzan; Dr Jekyll and Mr Hyde/mad scientist trope; Lawrence of Arabia; a mob/gangster movie; a British imperial adventure; a romantic drama. Interspersed views of man and woman as he attempts to get physically closer to her but she rejects his advances, seemingly too engrossed in events on-screen. Eventually he gives up, leaves the theatre, and returns shortly holding a Waterford tankard of Guinness. Advert concludes as lights come up in theatre and woman looks at man before saying: "Oh Bill, we can't go on meeting like this." Agency: JWT. Production Company: Film Contracts Ltd.

Colour cinema commercial for Draught Guinness. Advert opens with British Board of Film Censors certificate stating that 'The Shocking History of the Cinema' has been passed as 'U' [Universal - suitable for all audiences]. Cut to view from behind a bar counter of two men seated side by side in a bustling pub drinking Draught Guinness from branded Waterford tankards. A red and cream Draught Guinness countermount is also visible in bottom right of screen. The two men remark on the presence of 'lots of tiny little people out there' as they look directly into the camera. The men go on to debate whether they themselves are in a pub or on a cinema screen, and the 'tiny people' are members of a cinema audience. One of the men addresses the audience directly, urging them to go to a pub where they don't have to pay to get in. He holds his pint up to the camera: "Look, a nice big huge glass of Guinness. All cool and wet and smooth and mouth-wateringly refreshing'. Two audience members in black silhouette stand to leave the screen at his urging before the lights dim and a film is projected on to the faces of the two men. Both men accept that they are, in fact, in a cinema. Advert concludes as one man states 'I liked it better in the pub' before both raise their glasses to drink from as film continues to project over them. Agency: JWT. Production Company: Film Contracts Ltd.

Colour television commercial for Draught Guinness. Advert opens with view of Guinness being poured into a glass bearing a temperature gauge on its outside. As the glass is filled, the liquid passes the cold, cool, warm, warmer, hot, and very hot marks, ending at the 'phew' mark. Dissolve to view of liquid level going down until temperature gauge reaches 'cold' once more. VO: "Sometimes, even in a British summer, the weather gets warmer, and warmer, and warmer. And when you drink a long pint of cold Draught Guinness, you'll find that you feel cooler, and cooler, and cooler." Camera pans out to reveal a man drinking from a Waterford tankard bearing the temperature gauge. Advert concludes with glass being placed down on bar and rotated to reveal Guinness word and harp emblem as VO says: "Summer Draught Guinness, hot it's not." Agency: JWT. Production Company: Lintas.

Colour television commercial for Guinness Extra Stout. Advert opens with shot of two typical American tourists, Martha and Elmer, entering an old fashioned pub. Elmer approaches the bar and orders a Coke and a 'bottle of the best'. Close up of barman pouring a bottle of Guinness into a Wellington goblet before handing it to the male tourist. Elmer asks if it it's true that Henry VIII drank Guinness, to which the barman replies no, but tells him George III possibly did, as locals look on in amusement. Advert concludes with shot of Martha taking a photograph of Elmer as he drinks for posterity. Director: HS Lawson, Agency: JWT, Talent: John Sterland.