There's More Than Goodness in Guinness

Television commercial for Guinness in which an unlucky angler consoles himself with a drink in a pub. Advert opens with a group of anglers walking along a riverbank, one of whom has had no success catching fish, as a voiceover begins: ‘Had a tough time? No bite on your line?’ The men enter a pub, where the downcast angler receives the sympathy of more fishermen and consoles himself with a pint of Guinness. The advert concludes with the angler drinking from his tankard, as a caption reads: ‘There’s more than goodness in Guinness’. Agency: Arks Ltd.

Television commercial for Guinness in which a group of people listen and sing along to musicians. Advert opens with a tankard, a goblet, and a bottle of Guinness in front of an open fire. Zoom out to reveal a man playing guitar and a crowd of people. A close-up of the label on a Guinness Extra Stout bottle. Shots of different people swaying and singing along to the music. A young woman in the crowd meets the gaze of the guitarist, who raises his tankard of Guinness towards her and drinks. Voiceover and caption say, ‘There’s more than goodness in Guinness’. Agency: Arks Ltd.

Black and white television commercial for Guinness featuring rhyming male voiceover. Advert opens with view of young men and women aboard a river cruiser as a voiceover begins: ‘Anchors away, it’s a great day.’ They dock at a riverside hotel featuring a bar and swimming pool where they eat and drink Guinness. Cut to view of older man putting his feet up in a smaller rowing boat and enjoying a pint of Draught Guinness in a branded Waterford tankard. Advert concludes with view of Guinness bottle and Wellington goblet standing behind a boat's wheel. Caption and voiceover: "There's more than goodness in Guinness". Agency: SH Benson Ltd.

Colour television commercial for Guinness. The advertisement opens with a close-up of the Guinness logo, followed by a bottle of Moet swinging towards the camera, as a voiceover begins: ‘Sometimes you feel like a famous festive drink’. Other options shown are ‘refreshing’ lager and ‘historic’ brandy. The voiceover explains that all of these qualities are combined in Draught Guinness. A man is then seen in a pub ordering a drink. The advert concludes with the man drinking his pint, as a caption reads: ‘There’s more than goodness in Guinness’. Agency: Arks Ltd.

Television commercial for Guinness. The advertisement opens in a very crowded pub, as a man struggles through the crowd to join his friend sitting at the bar. A voiceover begins: ‘Friendship repeating, a moment of meeting’. As the two friends drink pints of Guinness, the voiceover describes ‘good old Joe’ and the characteristics and habits familiar to his friend, who rolls his eyes in resignation. The advert concludes with the man at the bar drinking his pint, as a caption reads: ‘There’s more than goodness in Guinness’. Silent conclusion with 10 second run over at the end of the advert Agency: Arks Ltd.

Black and white television commercial for Guinness featuring rhyming male voiceover. Advert opens showing people drinking at a pub bar; through the window a bus can be seen arriving. Voiceover begins ‘Travelled all day? Well, stop on the way.’ Pan to doorway where young travelers burst through the door and order drinks, disturbing the older drinkers inside. A glass is filled in close-up. One of the young men plays a whistle as a young woman dances a jig in the pub. Checking the time, the young people finish their drinks and all rush out of the pub, one of the young women kissing the cheek of a bearded older drinker at the bar, to his delight. The remaining drinkers settle back to their conversations, with a glass, goblet and bottle of Guinness on the counter in foreground. Caption & voiceover ‘There’s more than goodness in Guinness.’ Includes a 5 second run over at the end of the advert. Agency: Arks Ltd. Arks employee Charles O'Connor (later of Horslips) plays the tin whistle in this advert

Colour television commercial for Guinness. Advert opens with close up view of man's face as he contemplates the bar around him. VO consists of his interior monologue as he realises he doesn't know any of the other patrons but at least he recognises Guinness. The barman hands him a pint and says 'Happy Birthday', and the man smiles as he drinks. VO: "Guinness says so much so well, like happy birthday. There's more than goodness in Guinness." Advert concludes with close up on branded Waterford tankard and interior monologue VO: "Thank goodness there's more Guinness than birthdays". Agency: Arks Ltd.

Black and white television commercial for Guinness titled 'Now You're Okay', alternatively called 'Back Home', featuring rhyming male voiceover. The advertisement opens in a pub as a man with a suitcase walks through the door and a VO begins: ‘You’ve noticed the change, but it’s really the same’. The man spots familiar faces at the bar and accepts a glass of Guinness in a Wellington goblet, as the voiceover continues: ‘When you’ve been awayness, and you’re back home to stayness, you know what to sayness – Guinness is here’. The advert concludes with the man drinking from his goblet, as a caption reads: ‘There’s more than goodness in Guinness’. Agency: SH Benson Ltd.

Colour television commercial for Guinness in which a group of horseriders trek through a forest and have a picnic. A group of horse riders move through trees at the side of a river or lake. Voiceover begins ‘Away from the throngs, bring it alongs…’ A Guinness bottle cap is opened in close-up. The riders have set out a picnic which includes six-packs of Guinness Extra Stout bottles and glasses. Interspersed shots of buttercups and the river with the individual riders holding their glasses of Guinness as they chat and relax. The riders remount and trot through the shallow water and away from the opposite shore. Caption & voiceover ‘There’s more than goodness in Guinness’. Agency: Arks Ltd.

Colour television commercial for Guinness. Advert opens with view of man and woman moving items into a new house. The man attempts to open several bottles of Guinness but the woman takes them from him to use as markers for where furniture will be placed within the room. The man is eventually able to pour from a bottle into a glass on his fourth attempt and remarks that the 'sideboard' looks nice. Advert concludes with zoom to bottle label as he places it down on a pile of books. VO & final caption: "There's more than goodness in Guinness." Agency: Arks Ltd.

Colour television commercial for Guinness. The advertisement opens with people entering a pub and shaking heavy rain from their umbrellas and raincoats, as a voiceover begins: ‘Weather was grey, what can you say?’ The last man through the door spots a friend at the bar who is smiling and holding a tankard of Guinness aloft, which lifts his spirits. The man takes the tankard and drinks from it. Close-up of a Guinness bottle label. The friend and the main character each smile and drink. The advert concludes with the man in the coat drinking his pint, as a caption reads: ‘There’s more than goodness in Guinness’. Agency: Arks Ltd.