World of Guinness

Black and white television commercial for Draught Guinness. Opens with shot of barman handing a customer a freshly poured Waterford tankard of Draught Guinness from behind the bar. VO: "There's a whole world in a Draught Guinness". Shots of archer hitting a bull's eye during target practice, hands clapping, a skier fluffing a jump, a man performing a high dive, a polar bear jumping into a pool of water behind bars. Advert concludes with closeup on tankard with Mark 1 Draught Guinnes tankard fount visible in background. VO: "Strong, satisfying, rewarding. Smooth, with a touch of bitterness. Steady, refreshing. That's Draught Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Draught Guinness. Opens with shot of barman handing a customer a freshly poured Waterford tankard of Draught Guinness from behind the bar. VO: "There's a whole world in a Guinness Xxtra Draught". Shots of archer hitting a bull's eye during target practice, hands clapping, a skier fluffing a jump, a man performing a high dive, a polar bear jumping into a pool of water behind bars. Advert concludes with closeup on square countermount bearing the harp device and the words Guinness XXtra Draught. VO: "Strong, satisfying, rewarding. Smooth, with a touch of bitterness. Steady, refreshing. That's Guinness XXtra Draught. The most natural thing in the world". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Guinness Extra Stout. Opens with shot of Guinness branded glassware and bottle as camera pans around to zoom in on goblet front. Shots of balloons falling into a crowd, an airplane in flight, a weightlifter, a wooded area, a leaf canopy, a surfer riding a wave. . Advert concludes with shot of half empty Waterford tankard being lifted from bar as barman produces another full pint from a Draught Guinness fount and rests it on the counter as camera zooms in on Guinness branding. VO: "There's a whole world in a Guinness. Enthusiastic, smooth, strong, surprising, quiet, reassuring, steady, with a touch of bitterness. That's Guinness. The most natural thing in the world". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Guinness Extra Stout. Opens with view of glasses on bar counter before camera pans left to reveal a branded Victoria goblet standing alongisde a bottle of Guinness. Shots of balloons falling on a crowd, an airplane in flight, a weightlifter, a wooded forest scene, a surfer riding a wave. Advert concludes with close up view of upside down 'new' bottle label as it is being poured into a Victoria goblet glass. Barman places glass on counter and walks away. VO: "There's a whole world in a Guinness. Enthusiastic, smooth, strong, surprising, quiet, reassuring, steady, with a touch of bitterness. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh. . [Same visuals and VO as GPR/MK08.01/0036.04 but utilises new bottle label]

Black and white television commercial for Guinness Extra Stout. Opens with view of glasses on bar counter before camera pans left to reveal a branded Victoria goblet standing alongisde a bottle of Guinness. Shots of balloons falling on a crowd, an airplane in flight, a weightlifter, a wooded forest scene, a surfer riding a wave. Advert concludes with close up view of upside down bottle label as it is being poured into a Victoria goblet glass. Barman places glass on counter and walks away. VO: "There's a whole world in a Guinness. Enthusiastic, smooth, strong, surprising, quiet, reassuring, steady, with a touch of bitterness. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh. [Same visuals and VO as GPR/MK08.01/0036.06 but utilises old bottle label]

Colour television commercial for Guinness Extra Stout. Opens with view of a man rummaging through drawers and cupboards in search of something before removing the lid from a red teapot to find a metal bottle opener inside. Cut to several poor quality shots spliced from other commercials in the 'World of Guinness' campaign including shots of cliff divers, a show jumper, an athlete on parallel bars, and a water skier. Advert concludes with shot of the same man seated at a table with a bottle and glass of Guinness as he places the metal bottle opener into his breast pocket and pats it reassuringly. VO: "There's a whole world in a Guinness. Clean tasting, surprising, strong, refreshing, with a touch of bitterness.. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Draught Guinness. Opens with view of ten pin bowler scoring a strike, skier. Dissolve to shot of barman handing a customer a tray of three Draught Guinness in Waterford tankards. Shots of couple walking on a beach, light aircraft, male gymnast performing tumbles. Advert concludes with man walking away from bar carrying tray as barman produces another pint of Draught Guinness and rests it on counter beside fount. VO: "Satisfying, refreshing, there's a whole world in a Draught Guinness. Quiet, smooth, vigorous. That's Draught Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Guinness Extra Stout. Opens with close up of Guinness bottle cap featuring the harp emblem before it is opened. Shots of crowds applauding, men on a multi-person bicycle, a skier falling, a military re-enactment, people diving from a cliff, fountains. Advert concludes with barman in white smock pouring a glass of Guinness into a branded Wellington goblet and placing it on the bar counter before pushing it towards the camera and walking away. VO: "There's a whole world in a Guinness. Enthusiastic, sociable, smooth, surprising, vigorous, clean tasting, refreshing. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh. [Identical to GPR/MK08.01/0036.13 but different final tagline.] First use of branded Wellington goblet in British television advertising.

Black and white television commercial for Guinness Extra Stout. Opens with close up of Guinness bottle cap featuring the harp emblem before it is opened. Shots of crowds applauding, men on a multi-person bicycle, a skier falling, a military re-enactment, people diving from a cliff, fountains. Advert concludes with barman in white smock pouring a glass of Guinness into a branded Wellington goblet and placing it on the bar counter before pushing it towards the camera and walking away. VO: "There's a whole world in a Guinness. Enthusiastic, sociable, smooth, surprising, vigorous, clean tasting, refreshing. That's Guinness. The most natural thing in the world". Agency: SH Bensons Ltd. Production Company: Craddock Marsh. [Identical to GPR/MK08.01/0036.01 but different final tagline.] First use of branded Wellington goblet in British television advertising.

Black and white television commercial for Guinness Extra Stout. Opens with close up of 'new' bottle label before panning out as bottle is poured into a branded Victoria goblet. Shots of a Taekwondo martial artist demonstrating 'breaking' technique, speed skaters, people dancing the conga, crowds applauding, a waterskier balanced on a stack of chairs before falling off, hands clapping Advert concludes with closeup of 'new' Guinness bottle label before a Victoria goblet full of Guiness is placed in front of it, obscuring it from view. VO: "There's a whole world in a Guinness. Strong, smooth, friendly, enthusiastic, steady, refreshing, rewarding. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Guinness Extra Stout. Opens with close up of 'new' bottle label before panning out as bottle is poured into a branded Victoria goblet. Shots of a Taekwondo martial artist demonstrating 'breaking' technique, speed skaters, people dancing the conga, crowds applauding, a waterskier balanced on a stack of chairs before falling off, hands clapping Advert concludes with closeup of 'new' Guinness bottle label before a Victoria goblet full of Guiness is placed in front of it, obscuring it from view. VO: "There's a whole world in a Guinness. Strong, smooth, friendly, enthusiastic, steady, refreshing, rewarding. That's Guinness. The most natural thing in the world". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Guinness Extra Stout. Opens with view of male gymnast performing a handstand on parallel bars, cliff divers, rider falling from horse during equestrian showjumping event. Dissolve to view of man being passed a glass of Guinness by his friends in a bar before taking a drink. Shots of mountain climbers, waterskier. Advert concludes with shot of man in bar placing glass of Guinness on bar counter. VO: "Strong, clean tasting, surprising. There's a whole world in a Guinness. Adventurous, rewarding, refreshing. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Draught Guinness. Opens with camera panning across view of bar counter before zooming in on man drinking Guinness from a Victoria goblet. Shots of pole vaulter, lumberjacks, first person view of skiing through woods, rowing boat, sailing boat. Advert concludes with man bringing three bottles of 'new label' Guinness to table for his friends, one of which proceeds to pour a bottle into his empty glass. VO:"There's a whole world in a Guinness. Vigorous, rewarding, hard working, clean tasting, refreshing, quiet. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Draught Guinness. Opens with camera panning across view of bar counter before zooming in on man drinking Guinness from a Victoria goblet. Shots of pole vaulter, lumberjacks, first person view of skiing through woods, rowing boat, sailing boat. Advert concludes with man bringing three bottles of 'new label' Guinness to table for his friends, one of which proceeds to pour a bottle into his empty glass. VO:"There's a whole world in a Guinness. Vigorous, rewarding, hard working, clean tasting, refreshing, quiet. That's Guinness. The most natural thing in the world". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Draught Guinness. Opens with view of barman carrying a tray of freshly poured Waterford tankards of Draught Guinness from behind the bar. Shots of a rocket taking off, a ten pin bowler scoring a strike, a river, a wrestling match, crowds of people clapping, and a surfer riding a wave. Advert concludes as barman places a freshly poured Waterford tankard of Guinness on the counter beside a square countermount bearing the harp device and the words Guinness XXtra Draught. VO: "There's a whole world in a Guinness XXtra Draught. Adventurous, smooth, satisfying, refreshing, friendly, enthusiastic, steady. That's Guinness XXtra Draught. The most natural thing in the world". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Guinness Extra Stout. Opens with close up of bottle opening mechanism and shot of Guinness bottle being opened and poured into a branded Victoria goblet. Shots of sky divers, lumberjacks, speed skaters, a waterskier balancing atop a stack of chairs, a Taekwondo martial artist demonstrating 'breaking' technique, an American Football game. Concludes with view of man in a check jacket drinking a glass of Guinness before camera pans down to reveal branded Victoria goblet sitting on bar counter. VO: "There's a whole world in a Guinness. Adventurous, hard-working, smooth, steady, strong, sociable. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Guinness Extra Stout. Opens with close up of bottle opening mechanism and shot of Guinness bottle being opened and poured into a branded Victoria goblet. Shots of sky divers, lumberjacks, speed skaters, a waterskier balancing atop a stack of chairs, a Taekwondo martial artist demonstrating 'breaking' technique, an American Football game. Concludes with view of man in a check jacket drinking a glass of Guinness before camera pans down to reveal branded Victoria goblet sitting on bar counter. VO: "There's a whole world in a Guinness. Adventurous, hard-working, smooth, steady, strong, sociable. That's Guinness. The most natural thing in the world". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.

Black and white television commercial for Guinness Extra Stout. Opens with shot of barman reaching for upturned branded Victoria goblet glass before pouring a bottle of Guinness into it. Shots of a Taekwondo martial artist demonstrating 'breaking' technique, speed skaters, people dancing the conga, crowds applauding, a waterskier balanced on a stack of chairs before falling off, hands clapping Advert concludes with closeup of Guinness bottle lable before a half empty Victoria goblet is placed in front of it, obscuring it from view. VO: "There's a whole world in a Guinness. Strong, smooth, friendly, enthusiastic, steady, refreshing, rewarding. That's Guinness. You're a better man for a Guinness". Agency: SH Bensons Ltd. Production Company: Craddock Marsh.