Have a Guinness Tonight

GDB/MK08.01/0008.04

Colour television advertisement for Guinness title 'Beach Party', depicting bottles and cans coming to life and partying on a beach. The advertisement opens with a tray of anthropomorphised Guinness cans and bottles surfing along a wave past the sun and being thrown onto a sandy beach. The cans and bottles immediately begin playing musical instruments and, nearby, anthropomorphised cuts of meat dance on a barbecue grill. The bottles are seen wearing swimming costumes before the tray is picked up by human hands and lyric to the song begins: ‘Pour a Guinness tonight, just between friends’. The advert concludes with a can and a six-pack of bottles holding hands on the beach as the sun in the background holds a straw and a caption reads: ‘Just between friends’. Agency: ARKS

Colour television advertisement for Guinness Extra Stout. Opens with view of two men seated at a table in a bar as they pour bottles of Guinness into Victoria goblets. Cut to shots showing man boarding and disembarking a train and a mechanic at work fixing a car. Interspersed throughout with close up pouring shots and various characters giving the 'thumbs up' sign to each other. VO: "It's satisfying to get things right, right things, right answers. To get things going right. If that's what you enjoy, you'll enjoy Guinness. It's always right." Concludes with freeze frame of man drinking over caption and VO: "Guinness The Natural Choice." Agency: Arks Ltd. Filmed in Belfast. [Intended for Northern Irish market.]

Colour television advertisement for Guinness in which various groups of people socialise together over drinks after various scenarios including winning money, parachuting, sailing, working and performing. Opens with a man and a woman play a mechanical ‘fruit machine’; voiceover begins ‘what’s a Guinness between friends?’; music begins (without lyrics). The two win the jackpot and use a hat to try to catch the cascade of coins from the machine; the same man holds a pint in a pub. ‘Concorde’ lands on a runway; an aerial view of skyscrapers. A man stands on a small raft at sea. People drinking in a pub. A parachutist lands in a garden. An amphibious car drives from the sea onto a pier. Oil bursts from a pipe in an oil refinery. The man on the raft is hoisted into the air by a helicopter. A couple plays Scrabble; people drink in a pub. A music group play on stage. Horses run at a racetrack, watched by crowds. A tankard and pint of Guinness. A man in climbing gear climbs a mountain. A couple watches a dog with puppies in a basket. Rapid shots of the parachute, Concorde, a couple leaving a theatre, the oil refinery; interspersed shots of the Guinness glasses and people drinking in pubs; close-up of Guinness logo on a pint glass as caption and lyrics say ‘just between friends’. The advert is an instrumental montage of scenes from the 'Fruit Machine', 'Parachute' and 'Racehorse' adverts in the 'Have a Guinness tonight, Just between friends' campaign. Director: Gerry Poulson, Agency: ARKS

Colour television advertisement for Guinness Extra Stout. Opens with view of two men standing in a bar as they pour bottles of Guinness into Victoria goblets. Cut to shots showing various aspects of farming life in the farmyard, field, and a cattle mart. Interspersed throughout with close up pouring shots and various characters giving the 'thumbs up' sign to each other. VO: "It's satisfying to get things right, right things, right answers. To get things going right. If that's what you enjoy, you'll enjoy Guinness. It's always right." Concludes with freeze frame of man drinking over caption and VO: "Guinness The Natural Choice." Agency: Arks Ltd. [Intended for the Northern Irish market.]

Colour television advertisement for Guinness Extra Stout. The advertisement opens with a couple playing a fruit-machine, as a voiceover asks: ‘What’s a Guinness between friends?’ As the machine spills out money, a song begins: ‘It’s when you hit the jackpot and you hear that welcome sound’. A sequence of people are seen playing cards, shopping, taking part in a talent competition, mountaineering, going on a date and, ultimately, each drinking a glass goblet of Guinness, as the song finishes: ‘Have a Guinness tonight, just between friends’. The advert concludes with a close-up of a Guinness logo, with the caption: ‘Just between friends’. Identical to GDB/MK08.01/0008/01 except for actors drinking from bottles/goblets instead of glasses of Draught Guinness Director: Gerry Poulson, Agency: Arks Ltd.

Colour television advertisement for Draught Guinness. Advert opens with view of man playing a fruit machine accompanied by voiceover: "What's a Guinness between friends?" Song lyrics of musical accompaniment mirror various scenes that follow including: the man winning the fruit machine jackpot; a man winning a hand at cards; a man and woman existing a department store with armfuls of purchases; a group of workmen taking a rest in a forest; a band being awarded first place in a competition; a rock climber reaching a peak; a receptionist struggling with phones; a man and woman exiting a venue on a date. Advert concludes with views of those people featured in the preceding scenes enjoying a pint of Draught Guinness together in a bar. Final scene is close up on Guinness word and harp emblem in gold against a black background. Caption: "Just between friends". Identical to GDB/MK08/01/0008.11 except for actors drinking from pint glasses. 'Have a Guinness Tonight' campaign featured first use of branded tulip glass in Irish television advertising, though focus is still on Waterford tankard Filmed: 1978-06-05, Director: Gerry Poulson, Camera: Brendan Maguire, Agency: Arks Ltd.

Colour television advertisement for Draught Guinness. Advert opens with view of crowd at a ship naming ceremony as one woman smashes a bottle of Guinness on the boat's hull, accompanied by voiceover: "What's a Guinness between friends?" Song lyrics of musical accompaniment mirror various scenes that follow including: ship leaving dock; man parachute-landing into someone's back garden; amphibious car entering water at a harbour; the word 'Guinness' spelled out on a scrabble board; a newlywed couple cutting a wedding cake; two dog owners; a roulette wheel in casino; workers leaving at the end of the day; a man and woman at a karaoke box. Advert concludes with views of those people featured in the preceding scenes enjoying a pint of Draught Guinness together in a bar. Final scene is close up on Guinness word and harp emblem in gold against a black background. Caption: "Just between friends". Identical to GDB/MK08.01/0008.12 except for actors drinking from pint glasses. Director: Gerry Poulson, Agency: Arks Ltd.

Colour television advertisement for Guinness in which people enjoy a band performance and various groups of friends socialise over drinks. A sun sets behind a pint of Guinness; music begins (with lyrics) ‘It’s when the band starts playing and the people gather round, or when a friend reminds you what is really going down’. A music group perform on stage in a round concert hall. A woman and a man show off the matching Guinness t-shirts they have bought in a market; the couple enter a pub. A man plays a professional chess match against a robot; the robot’s head begins to smoke in response to a chess move. Two people abseil down a cliff face. A man on a ladder pastes a Guinness poster to a billboard. A woman opens a window in the billboard and waves to the man. The sun sets behind the pint of Guinness; people drink pints of Guinness in a pub. A woman and a man relax on a ‘beach’, revealed to be a photographer’s studio set; the photographer drinks a pint of Guinness. A hovercraft moves across the sea; sunbathers on a beach welcome the occupants of the beached hovercraft. The group on stage continues to perform. Close-up of the Guinness pint glass with sun behind it as caption and lyrics say ‘..just between friends’. Director: Gerry Poulson, Production companies: Gerry Poulson Associates (GPA), Morris, Russell, Avis (Windmill Lane), Agency: ARKS

Colour television advertisement for Guinness Extra Stout. Opens with view of two men seated at a table in a bar as they pour bottles of Guinness into Victoria goblets. Cut to shots showing a Shorts SD3-30 preparing for take off at an airfield and copies of the Belfast Telegraph coming off the press at a print factory. Interspersed throughout with close up pouring shots and various characters giving the 'thumbs up' sign to each other. VO: "It's satisfying to get things right, right things, right answers. To get things going right. If that's what you enjoy, you'll enjoy Guinness. It's always right." Concludes with freeze frame of man drinking over caption and VO: "Guinness The Natural Choice." Agency: Arks Ltd. [Intended for Northern Irish market.]

Colour television advertisement for Draught Guinness. Advert opens with horses running at a racetrack, watched by crowds; voiceover begins ‘what’s a Guinness between friends?’; music begins (with lyrics) ‘It’s when the horse you fancy strikes ahead to win the day’. ‘Concorde’ lands on a runway; an aerial view of skyscrapers. Oil bursts from a pipe in an oil refinery. A woman sitting at a table pulls a necklace from her cereal bowl. People drink in a pub (from goblets). A man stands on a small raft at sea and is hoisted into the air by a helicopter. A couple watches a dog with puppies in a basket. A goblet and bottle of Guinness; interspersed shots of the Guinness goblet and people drinking in pubs. Close-up of Guinness logo on a pint glass as caption and lyrics say ‘Just between friends’. Identical to GDB/MK08.02/0008.02 except for actors drinking from bottles/goblets. Filmed: 1978-05-25; Director: G. Poulson, Camera: B. Maguire, Agency: Arks Ltd.

Colour television advertisement for Draught Guinness. Advert opens with view of horses approaching the finish line at a race course as a male spectator celebrates winning a bet, accompanied by voiceover: "What's a Guinness between friends?" Song lyrics of musical accompaniment mirror various scenes that follow including: a Concord flight taking off; aerial view of New York city; an oil strike on an oil field; a woman finding a diamond necklace in her cereal; a man stranded at sea being airlifted by a helicopter; a man and woman admiring some puppies in a wicker basket. Advert concludes with views of those people featured in the preceding scenes enjoying a pint of Draught Guinness together in a bar. Final scene is close up on Guinness word and harp emblem in gold against a black background. Caption: "Just between friends". Identical to 'GDB/MK08.01/0008.13 except for actors drinking from pint glasses. 'Have a Guinness Tonight' campaign featured first use of branded tulip glass in Irish television advertising, though focus is still on Waterford tankard Director: Gerry Poulson, Agency: Arks Ltd.