JWT 1976-1977

Colour television commercial for Draught Guinness. Advert opens with interspersed views of a dart being thrown and a Draught Guinness being poured into a branded, straight-edged, conical pint glass. Dart hits double 20 on dartboard just as the final drop of Guinness is poured into the glass. VO: "If you want the best in pub entertainment you have to go straight... to the top". Advert concludes with view of man drinking freshly poured pint of Guinness. Caption reads: "Thank goodness for Guinness". First use of branded, straight-edged conic pint glass in British television advertising. Identical footage to the advert 'Darts' GDB/MK08.01/0062.06 but with different v/o and tagline. Director: John Perkins. Production Company: Perkins St. Clair. Talent: Michael Maguire, Michael Pearce, Agency: JWT.

Colour television commercial for take home Guinness Extra Stout in cans. Advert opens with view of a prisoner [Scunthorpe] in a comfortably fitted out cell interior. Prisoner invites the 'Governor' in and opens a fridge to offer him a can of cold Guinness. The prisoner hands him a Wellington goblet of Guinness while explaining the advantages of canned Guinness. The Governor drinks, before remembering himself and reminding the prisoner that "this is a prison, not a bar". Shocked, the prisoner replies: "A prison without bars, you're joking ain't ya, Gov?". Caption reads: "Thank goodness for Guinness". Agency: JWT. Director: Alan Parker. Production Company: Alan Parker Film Company [Roger Cherrill?]. Producer: Roger Holland. Cast: Peter Postlethwaite, Tenniel Evans, Jason James.

Colour television commercial for Draught Guinness. Advert opens with view of a martial arts master and student in a candlelit room, captioned "Kung Fool". Master addresses student (referred to as Greenhopper) in a discussion about light and dark. Master invites Greenhopper to join him in the dark as he drinks from a Waterford tankard of Draught Guinness. Greenhopper, misunderstanding, blows out all the candles instead. Advert concludes as Master says: "You still have much to learn, greenhopper". Caption reads: "Thank goodness for Guinness". Clever comic riff on Warner Bros TV show 'Kung Fu' (1972) starring David Carradine. Agency: JWT. Director: Alan Parker. Production Company: Alan Parker Film Company. Producer: Roger Holland. Cast: Preston Lockwood, Philip Sayer.

Colour television commercial Guinness Extra Stout. Advert opens with interspersed views of sandwich ingredients being prepared, and a bottle being opened and poured into a newly cleaned Wellington goblet. Advert concludes as camera pans right over view of salad filled baguette and full glass of Guinness. VO: "When you're having a long, relaxing lunch at the pub, thank goodness for Guinness." Caption reads: "Thank goodness for Guinness". Agency: JWT. Director: John Perkins. Production Company: Perkins St. Clair. Producer: Roger Holland. Cast: Michael Maguire.