March of Progress (Cinema)

Colour television commercial for Guinness Extra Stout. Advert opens with title card reading: "Screenspace present and Andre Sarrut production - The March of Progress - directed by Jacques Asseo". Advert opens with interviewer introducing the inventor of a flying bicycle, or 'aerobike', Mr Penny. The inventor explains the mechanics of the device, and demonstrates its use. Although he initially takes flight, he soon falls out of the sky and into a bar, as the interviewer exclaiming 'My Goodness'. Having called for a Guinness from the bartender and finished his drink, he takes off once again on an invisible bicycle. Advert concludes with shot of bottle and glass, VO states: "Guinness Is Good For You". Director: Jaques Asseo, Talent: Jon Pertwee - Mr Penny, Production Company: Screensave, Agency: SH Bensons Ltd. Colourised from black and white original.

Colour television commercial for canned Guinness Extra Stout. Advert opens with title card reading: "Screenspace present and Andre Sarrut production - The March of Progress - directed by Jacques Asseo". Advert opens with interviewer introducing the inventor of a motorised rotary propellor headpiece. The inventor explains the mechanics of the device, and demonstrates its use. Although he initially takes flight, he falls into a neighbour's garden when the motor fails, with the interviewer exclaiming 'My Goodness'. of a rotorblade hat is lifted off of the ground, but falls in to the neighbours garden when the motor fails. The inventor accepts a glass of Guinness offered to him, stating: "It's the more you drink it, the more you like it drink", before taking off once again using his heli-hat. Advert concludes with shot of bottle and glass, VO states: "Guinness Is Good For You". Director: Jaques Asseo. Agency: SH Bensons Ltd. Production Company: Screensave.

Colour television commercial for Guinness Extra Stout. Advert opens with title card reading: "Screenspace present and Andre Sarrut production - The March of Progress - directed by Jacques Asseo". A man bearing a microphone introduces the audiences to a do-it-yourself astro-physicist, Mr Simkins, who is dressed in overalls and a helmet. Simkins introduces viewers to his home-made rocket, the Simkins Lunar Probe Mark 1, and announces his intention to fly to the moon. Shortly after take-off, the rocket explodes and Mr Simkins crashes back to earth, landing in a bar, as the interviewer watches and exclaims "My goodness". In the bar, Mr Simkins drinks a glass of Guinness handed to him by the barman, saying: "It's the more you drink it, the more you like it drink". After finishing his drink he takes off into the air without a rocket. Advert concludes with shot of bottle and glass, VO states: "Guinness Is Good For You". Director: Jaques Asseo. Agency: SH Bensons Ltd. Production Company: Screensave.

Colour television commercial for Guinness Extra Stout. Advert opens with title card reading: "Screenspace present and Andre Sarrut production - The March of Progress - directed by Jacques Asseo". A man bearing a microphone enters a room to interview a character introduced as Mr Prendergast. Prendergast claims that he has invented a 'Through Wall' suit that enables him to walk through all kinds of walls. While his first attempts to do so are unsuccessful, he eventually crashes through the wall to the house next door. The people next door offer him a Guinness and after he drinks it he is able to walk through the wall, as if a ghost, without causing any damage. Advert concludes with shot of bottle and glass, VO states: "Guinness Is Good For You". Director: Jaques Asseo. Agency: SH Bensons Ltd. Production Company: Screensave. Cast: Frank Williams as Mr Prendergast.