Pint Sign

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In Folder: Harp – It says a lot for your taste

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Pint Sign

Harp television advertisement 'Pint Sign' from the 'Harp – It says a lot for your taste’ campaign in which an older man in a bar reprimands a younger customer for ordering drinks with just a gesture. Colour advert opens with people at a bar, one in yellow jacket. A man in shaded glasses makes a gesture to the barman, prompting a man at the bar to reprimand him, ‘Oh. that’s a very dangerous thing to do…’. He explains that asking for a drink might get him a pint of anything, not just Harp. The barman places two full tankards of Harp on the counter. The second man asks the barman ‘How did you know?’, to which the barman replies that he saw the first man’s gesture. The two customers smile and drink, with caption ‘Harp’ and voiceover: ‘Harp – it says a lot for your taste, it does a lot for your thirst.’ Credits: Director - B Mindel, Camera - B Williams, filmed October 1974

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