Camping

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In Folder: The Finest Lager

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Camping

Harp television advertisement 'Camping' from 'The Finest Lager' campaign in which two men and two women meet in a pub near their campsite. Colour advert opens with a mountain stream. Zoom out to reveal two men pitching a tent. One man looks across the river to see two women struggling to pitch their tent as a song begins to describe the events of a happy day. The second man finishes up and gestures that they should go, and the first man complies reluctantly. The two men drink from tankards in a pub and chat with the barman. They notice the two women campers arrive and order goblets of Harp the bar. Interspersed shots shot the two men and two women chatting at the bar and a bull knocking down the men’s tent. The bull’s roar is heard in the pub, where one of the men in close-up turns to listen while watched by one of the women, with caption ‘Harp – the finest lager’. Credits: Morris Russell Avis, 17 September 1981

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