Happy Times

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In Folder: Harp Is .....

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Happy Times

Harp television advertisement 'Happy Times' from the 'Harp Is ...' campaign in which a man in a pub makes eye contact with a beautiful woman, only to be caught by her male companion. Colour advert opens with a foamy ‘Keg Harp’ logo on the side of a pint glass. Three tankards of Harp are taken from a bar and handed to three men in a pub, as a voiceover lists analogies for the enjoyment of Harp, beginning ‘Harp is a handful of happy times.’ A man loads beach picnic gear into the arms of a woman before following her carrying just a six-pack of Harp bottles. A man catches the eye of a woman sitting across the pub and smiles to his friend. A man pastes a large ‘Harp’ poster on a billboard. A man swinging on a hammock misjudges his grab for a bottle of Harp on a nearby table. Spectators react to a sports game. The man in the pub toasts his glass to the woman, who returns the gesture, prompting her male companion to turn around and look angrily in his direction. The first man hurriedly turns back to his drink, with caption ‘Harp’. Printed leader ID reads: 'S[tudio] Lambert, Harp - Ingalil, color, '72'

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