Building

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In Folder: Working up a Thirst

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Building

Harp television advertisement 'Building' from the 'Working up a Thirst' campaign in which workers on a building site end their day with a Harp lager. Colour advert opens with a silhouette of man swinging a sledgehammer. Over brief interspersed shots of the building site and a tankard being filled with lager, a song begins ‘You’ve been working up a thirst…’ The workers leave at the end of the working day. Two of the workers meet at a bar in a pub. One drinks from a tankard in close-up, with caption ‘Harp – a pint of satisfaction’ and song concluding ‘There’s a pint of satisfaction in a Harp’. Credits: Director - Brian de Salvo, Camera - Bestick Williams. Talent: possibly [George Sweeney]. Filmed November 1976. Handwritten note: 'for use on country cinemas'. Alternative title: 'Construction'

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