Better Than Beer

Harp television advertisement 'Girlfriend' from the 'Beer Than Beer' campaign in which a customer in a pub proves the good taste of his new girlfriend by revealing that she drinks Harp lager. Colour advert opens with a pint being filled from a tap in close-up. Brief close-up shots of a man’s eyes and of another glass being filled, as a conversation is heard in voiceover – a customer asks for a pint and a glass, as a barman (Michael) says, ‘Aha – must have a new girlfriend, wha?’ The barman adds that she must have expensive tastes. The customer replies, ‘She’s got good taste.’ The barman asks ‘Because she like Harp?’, and the customer replies, ‘Because she likes me!’ The woman is seen drinking from the glass in close-up, with caption ‘Harp’ and voiceover ‘Harp – better than beer because it’s lager, better than lager because it’s Harp.’ Alternative soundtrack to GHL/MK08.01/0018.01 'Girlfriend' from 'Better than Beer' campaign ‘Harp – it says a lot for your taste.’

Harp television advertisement 'The Price of a Pint' from the 'Beer Than Beer' campaign in which Harp lager is compared to other beers. Colour advert opens with close-up of Irish coins in a hand, as a voiceover asks, ‘What do you get for the price of a pint of beer?’ An unbranded pint glass of beer is pushed into frame on a pub counter. A close-up of a man’s yawning mouth. A close-up of a tankard of Harp being filled from a tap and raised to the customer’s mouth. A tankard of Harp next to a counter mount. A close-up of the customer’s mouth drinking from the Harp tankard, with caption ‘Harp’, as the voiceover concludes, ‘Harp – better than beer because it’s lager, better than lager because it’s Harp’.