Timelessness of Guinness

Colour television commercial for Draught Guinness. Advert opens on black screen before the GUINNESS word slowly comes into view and camera zooms out to reveal the view as on a pint of Draught Guinness in a Waterford tankard. Sustained focus on tankard as advert concludes with voiceover: "This thirty seconds of darkness was brought to you by Guinness". Music is Grieg’s Piano Concerto in A Minor Filmed: 1974-10-29, Director: Tony O'Leary, Cameraman: Tony Higgins, Writer: Michael Powell, Editor: James Morris, Dubbing: Ardmore Studios, Production company: Scope Films, Agency: Arks Ltd.

Colour television commercial for Draught Guinness. Advert opens with view of man in eighteenth century costume dress holding a pewter tankard of Guinness. Man cycles through several outfits representing the passage of time including, briefly, a blue space suit, until he is pictured wearing a contemporary 1970s suit and holding a Waterford tankard of Guinness. Voiceover narrates the process: "Over the years, mens' tastes in fashion have changed quite remarkably... with one exception, Guinness. That dark drink with its rich creamy head has remained consistently popular since the 1700s and today the timeless quality of Guinness remains very much to a man's taste." Advert concludes as man is joined by a friend and the two walk out of shot together, alongside caption: "Guinness - men's tastes haven't changed". Filmed: 1974/09/03, Director: Gerry Poulson; Camera: D Van Lint, Production company: Gerry Poulson Associates, Agency: Arks Ltd.

Black and white television commercial for Draught Guinness. Advert opens with close up on man's face as he looks around and remarks that he likes these "old fashioned" places. Camera zooms out slowly to reveal that he and his friend are in a futuristic bar, drinking pints of Guinness from odd shaped glasses. The man remarks that he is the fourth generation of his family to drink Guinness and it hasn't changed in all those years: "There's history in Guinness." Both men finish their drink and leave while discussing the possibility of going to Mars as a holiday destination. Caption over futuristic pub interior: "Guinness. It's got a great future.". Filmed 1975-09-06, Director: Gerry Poulson, Camera: D. Van Lint, Production company: Gerry Poulson Associates (GPA), Agency: Arks Ltd.

Black and white television commercial for Draught Guinness. Advert opens with close up on man's face as he looks around and remarks that he likes these "old fashioned" places. Camera zooms out slowly to reveal that he and his friend are in a futuristic bar, drinking pints of Guinness from odd shaped glasses. The man remarks that he is the fourth generation of his family to drink Guinness and it hasn't changed in all those years: "There's history in Guinness." Both men finish their drink and leave while discussing the possibility of going to Mars as a holiday destination. Caption over futuristic pub interior: "Guinness. It's got a great future.". Filmed 1975-09-06, Director: Gerry Poulson, Camera: D. Van Lint, Production company: Gerry Poulson Associates (GPA), Agency: Arks Ltd.

Television advert for Draught Guinness. The advertisement opens with a close-up of a pint of Guinness which is quickly lifted and drunk by a man in a busy pub. As classical music is heard, a montage of footage shows pints being poured and a series of people in pubs drinking Guinness, one of whom exclaims ‘I like it!’ and another adds ‘Like I’ve always said’. The advert concludes with a close-up of the logo on a full pint of Guinness. Advert is a compilation of numerous Guinness/Arks adverts and includes a snippets of 'Modernisation'; 'Mosaic', 'The First One' and others from campaigns Get Together with a Guinness and Timelessness of Guinness. Talent: Leslie Schofield, Agency: Arks Ltd.

Television commercial entitled 'Lucky One' for bottled Guinness Extra Stout. The advertisement consists of a continuous shot of a bottle of Guinness being poured into a glass. A voiceover begins: ‘If you’re watching this bottle of Guinness being poured, watching the Guinness slowly running down the inside of the glass, and the lovely head beginning to form...’, before eventually concluding: ‘Aren’t you the lucky one?’ The advert concludes with the poured glass and the empty bottle side by side. Director: Tony O'Leary, Producer: Tony O'Leary, Voiceover artist: Bill Golding, Cameraman: Tony Higgins, Editor: James Morris, Dubbing: Ardmore Studios, Production compan: Scope Films, Agency: Arks Ltd.

Television commercial for Guinness Extra Stout. Advert opens as two men make their way to a table in a bar as workmen and painters mill around them. One pours his bottle of Guinness into a branded Wellington goblet while bemoaning the fact that the owners are modernising the place yet again unnecessarily: "The world's changing so fast, it'll leave us all behind." As they finish the last of their drinks they notice with amazement that the owners are returning the bar to its original state, pre-modernisation. Advert concludes as the second man looks at his empty glass before they leave the bar: "Some things you just can't improve on." Caption: "Some things you just cannot improve on". Talent: Leslie Schofield, Duncan Preston, Agency: Arks Ltd.