Lager is a thing called Harp

Harp television advertisement 'Supermarket' from the 'Lager is a thing called Harp' campaign in which a man in a very long queue for a supermarket checkout passes the time by drinking a bottle of Harp lager he has not yet paid for. Colour advert opens with bottle six-packs on a shelf as a hand reaches down to pick one up. A woman hands the six-pack to a man struggling with arms full of shopping. Interspersed shots of bottles being opened, poured into glasses and placed on a dinner table and shots of people queuing to buy six-packs in a supermarket, enjoying a get-together at home and a chef examining meals. A man in the supermarket reaches the till, where the cashier notices he has already drunk one of the bottles. The man whistles in fake innocence, as the cashier smiles, with caption ‘Harp’ and song conclusion ‘Lager is a thing called Harp’.