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Move Over to Guinness

Object Type: Folder
In Folder: Guinness Ireland Television Advertising


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Colour television advertisement for Draught Guinness. Advert opens with tunnel-like view of bubbles, dissolving to view of a low sun followed by shots of waves crashing. View of Draught Guinness being poured into a glass interspersed with shots of surfer riding the waves and falling in as they break [motion of waves intended to mimic the pour, surge and settle of a Draught Guinness]. Several views of bikini-clad women on the beach watching the surfer towards the beginning of the advert. Advert concludes with close up view of front of pint glass bearing Guinness word and harp emblem in gold. Caption and voiceover: "Move over to Guinness". Filmed on location in Hawaii. Production company: Ocean Films, Creative Director: David Latham, Musicians: Bill Whelan - commposer/producer/keyboards, Des Moore - guitars, Paul McAteer- drums, Rafael Ravenscroft- saxophone; Voiceover artist: Tony Allan, Agency: Arks Ltd.

2023-06-26

Colour television advertisement for Guinness Extra Stout. Advert opens as camera pans across a rural landscape as a GES label floats into shot. Stop motion effect shots of a group playing traditional Irish music interspersed with shots of hop cones arranged in the shape of a harp, of barley, and several shots of a Guinness bottle being opened and poured into a Wellington goblet. Voiceover: "When the evening draws near and with it comes the dark and the cool, move into the dark, cool drink with the bite that's refreshing. With the goodness of hops and yeast, malt and barley. Guinness, naturally. Move into the mood, move in on the cool, cool taste. Move into the sounds. Move over to the bite. When it's got to be good, cool, and refreshing, it's got to be Guinness, dark and delicious." Advert concludes with view of Extra Stout bottle surrounded by barley and hops. Caption and voiceover: "Get into the good taste of Guinness". Northern Ireland version; Southern Ireland version contains alternative strapline and features alternative musical instruments. Agency: Arks Ltd.

2023-06-26

Colour television advertisement for Guinness Extra Stout. Advert opens as camera pans across a rural landscape as a Guinness Extra Stout label floats into shot. Stop motion effect shots of a group playing traditional Irish music interspersed with shots of hop cones arranged in the shape of a harp, of barley, and several shots of a Guinness bottle being opened and poured into a Wellington goblet. Voiceover: "When the evening draws near and with it comes the dark and the cool, move into the dark, cool drink with the bite that's refreshing. With the goodness of hops and yeast, malt and barley. Guinness, naturally. Move into the mood, move in on the cool, cool taste. Move into the sounds. Move over to the bite. When it's got to be good, cool, and refreshing, it's got to be Guinness, dark and delicious." Advert concludes with view of Extra Stout bottle surrounded by barley and hops. Caption and voiceover: "Move over to Guinness naturally". Agency: Arks Ltd. 'Southern Ireland' version; Northern Ireland version contains alternative strapline and features alternative musical instruments.

2023-06-26

Colour television advertisement for Draught Guinness. Advert opens as camera pans across a city skyline. Includes shots of raw materials including hops and barley, of a man throwing a rope from a ship onto dock, a game of ring toss, a man playing snooker, a man playing darts, a man gardening. Stop motion effect views of a branded tulip pint glass being filled and people drinking. Voiceover: "Move into the long, smooth pint with a taste of its own. With the goodness of hops and yeast, malt and barley, sunshine and rain. Guinness - naturally. Move into the swing, move into the creamy taste, move into the action, move into the smooth. When it's got to be good, long, and cool. It's got to be Guinness, deep and dark." Advert concludes with close up of top half of pint in branded tulip pint glass. Voiceover and caption says ‘Get into the good taste of Guinness.’ 'Northern Ireland' version; Southern Ireland version contains alternative strapline. First use of tulip glass in television advertising Agency: Arks Ltd.

2023-06-26

Colour television advertisement for Draught Guinness. Advert opens as camera pans across a city skyline. Includes shots of raw materials including hops and barley, of a man throwing a rope from a ship onto dock, a game of ring toss, a man playing snooker, a man playing darts, a man gardening. Stop motion effect views of a branded tulip pint glass being filled and people drinking. Voiceover: "Move into the long, smooth pint with a taste of its own. With the goodness of hops and yeast, malt and barley, sunshine and rain. Guinness - naturally. Move into the swing, move into the creamy taste, move into the action, move into the smooth. When it's got to be good, long, and cool. It's got to be Guinness, deep and dark." Advert concludes with close up of top half of pint in branded tulip pint glass. Caption and voiceover: "Move over to Guinness naturally". 'Southern Ireland' version; Northern Ireland version contains alternative tagline. First use of tulip glassware in television advertising. Agency: Arks Ltd.

2023-06-26

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