Harp – It says a lot for your taste

Harp television advertisement 'Anniversary' from the 'Harp – It says a lot for your taste’ campaign in which a man in a pub suddenly remembers it is three months since his wedding and decides to bring drinks and flowers home to his wife. Colour advert opens with a group of men chatting at a bar. One man asks, ‘What day is it today?’. His friends reply as they pick up tankards of lager. The first man says that it is his three-month wedding anniversary, and he must bring a gift home. Because the shops are closed he asks the barman (‘Jacko’) for a six-pack of Harp. He finishes his drink and says goodbye to his friends. The man is seen buying flowers from street vendor and almost forgets to pick up his six-pack, with caption ‘Harp’ and voiceover, ‘Harp – it says a lot for your taste’. Credits: Director - B Mindel, Camera - Bestick Williams. Scope Films. Filmed October 1974

Harp television advertisement 'Girlfriend' from the '‘Harp – It says a lot for your taste’ campaign in which a customer in a pub proves the good taste of his new girlfriend by revealing that she drinks Harp lager. Colour advert opens with a pint being filled from a tap in close-up. Brief close-up shots of a man’s eyes and of another glass being filled, as a conversation is heard in voiceover – a customer asks for a pint and a glass, as a barman says, ‘Oh, you must have a new girlfriend!’ The barman adds that she must have good taste. The customer asks, ‘Because she likes me?’ and the barman replies ‘Because she like Harp!’ The woman is seen drinking from the glass in close-up, with caption ‘Harp’ and voiceover ‘Harp – it says a lot for your taste.’ Alternative soundtrack to GHL/MK08.01/0017.02 'Girlfriend' from 'Better than Beer' campaign Credits: Sanderson Vere

Harp television advertisement 'Luigi' from the 'Harp – It says a lot for your taste’ campaign in which the workers in a restaurant are disappointed that their stocks of Harp lager are running out. Colour advert opens with a couple at a restaurant table. A hand appears in the foreground, followed by an Italian waiter (‘Luigi’) who is giving a description of an item on the menu. A woman customer in close-up agrees to order this item, and her male companion orders the same and considers what drinks to order. The woman decides she wants a bottle of Harp, as does the man. The waiter turns and raises his eyes. He joins a colleague in the storeroom and complains that everyone is ordering Harp and there will be none left for them at the end of the evening. The waiter pours bottles into glasses and brings them to the diners, grimacing, with caption ‘Harp’ and voiceover ‘Harp – it says a lot for your taste, it does a lot for your thirst.’ Credits: Director - B Mindel, Camera - Bestick Williams, filmed October 1974

Harp television advertisement 'Pint Sign' from the 'Harp – It says a lot for your taste’ campaign in which an older man in a bar reprimands a younger customer for ordering drinks with just a gesture. Colour advert opens with people at a bar, one in yellow jacket. A man in shaded glasses makes a gesture to the barman, prompting a man at the bar to reprimand him, ‘Oh. that’s a very dangerous thing to do…’. He explains that asking for a drink might get him a pint of anything, not just Harp. The barman places two full tankards of Harp on the counter. The second man asks the barman ‘How did you know?’, to which the barman replies that he saw the first man’s gesture. The two customers smile and drink, with caption ‘Harp’ and voiceover: ‘Harp – it says a lot for your taste, it does a lot for your thirst.’ Credits: Director - B Mindel, Camera - B Williams, filmed October 1974