Culture

Colour television commercial for Draught Guinness. Advert opens on black screen before the GUINNESS word slowly comes into view and camera zooms out to reveal the view as on a pint of Draught Guinness in a Waterford tankard. Sustained focus on tankard as advert concludes with voiceover: "This thirty seconds of darkness was brought to you by Guinness". Music is Grieg’s Piano Concerto in A Minor Filmed: 1974-10-29, Director: Tony O'Leary, Cameraman: Tony Higgins, Writer: Michael Powell, Editor: James Morris, Dubbing: Ardmore Studios, Production company: Scope Films, Agency: Arks Ltd.

Black and white television commercial for Guinness Extra Stout. Advert opens as hand sketches out scene on paper of a bricklayer holding a trowel while standing atop a large wall. VO: "Done a good job? Done a job and a half? Well then you need a drink. You need a drink and a half!" Hand sketches out the shape of a Waterloo goblet, dissolving to view of real Waterloo goblet standing on a counter before being picked up and drank by a man. Advert concludes with view of Waterloo goblet with caption and VO: "A drink and a half". Agency: SH Benson Ltd.

Colour television advertisement for Guinness Extra Stout. Opens with view of two men seated at a table in a bar as they pour bottles of Guinness into Victoria goblets. Cut to shots showing man boarding and disembarking a train and a mechanic at work fixing a car. Interspersed throughout with close up pouring shots and various characters giving the 'thumbs up' sign to each other. VO: "It's satisfying to get things right, right things, right answers. To get things going right. If that's what you enjoy, you'll enjoy Guinness. It's always right." Concludes with freeze frame of man drinking over caption and VO: "Guinness The Natural Choice." Agency: Arks Ltd. Filmed in Belfast. [Intended for Northern Irish market.]

Colour television commercial for Draught Guinness. Advert opens with view of man in eighteenth century costume dress holding a pewter tankard of Guinness. Man cycles through several outfits representing the passage of time including, briefly, a blue space suit, until he is pictured wearing a contemporary 1970s suit and holding a Waterford tankard of Guinness. Voiceover narrates the process: "Over the years, mens' tastes in fashion have changed quite remarkably... with one exception, Guinness. That dark drink with its rich creamy head has remained consistently popular since the 1700s and today the timeless quality of Guinness remains very much to a man's taste." Advert concludes as man is joined by a friend and the two walk out of shot together, alongside caption: "Guinness - men's tastes haven't changed". Filmed: 1974/09/03, Director: Gerry Poulson; Camera: D Van Lint, Production company: Gerry Poulson Associates, Agency: Arks Ltd.

Colour television commercial for Draught Guinness. Advert opens as view of man's eyes dissolves to various dreamlike views of long hair and water. Alternative views of male and female interspersed as a coin falls towards the water. Coin hits the water as male and female embrace. Advert concludes as camera zooms in on man's arm as he reaches around the woman, the juxtaposition of his skin and her dark hair coming together to give the impression of a pint of Guinness. Caption: "Draw your own conclusions". Camera effects imitating the 'surge' of Guinness utilised heavily throughout. Agency: ARKS Ltd.

Black and white television commercial for Draught Guinness. Advert opens with close up on man's face as he looks around and remarks that he likes these "old fashioned" places. Camera zooms out slowly to reveal that he and his friend are in a futuristic bar, drinking pints of Guinness from odd shaped glasses. The man remarks that he is the fourth generation of his family to drink Guinness and it hasn't changed in all those years: "There's history in Guinness." Both men finish their drink and leave while discussing the possibility of going to Mars as a holiday destination. Caption over futuristic pub interior: "Guinness. It's got a great future.". Filmed 1975-09-06, Director: Gerry Poulson, Camera: D. Van Lint, Production company: Gerry Poulson Associates (GPA), Agency: Arks Ltd.

Colour television advertisement for Draught Guinness. Advert opens as man enters room full of boxes labelled 'same' before taking off his yellow jacket and throwing it on the floor. A hatch slides open and he slips on a black jacket before passing through. From the other side of the hatch he is seen ascending a staircase into a room full of people dressed in identical yellow jumpsuits. He makes his way through the crowds to a stack of vinyl records, the cover sleeve of which reads "More of the Same. The Imitations". Cut to view of a door flinging open to reveal a sky imitating the surge and settle of a pint of Guinness. The people wearing yellow jumpsuits are swept away by gusts of wind and the man, along with a few other people dressed in black, are seen walking along paths towards the horizon. Advert concludes as paths transform into the Guinness word mark and harp emblem on the outside of a pint glass. Visual of man drinking a pint of Guinness reflected in the condensation. Voiceover: "Guinness, you'll never look back." Filmed: 1988-07-13; Production companies: Gerry Poulson Associates (GPA), Windmill Lane Productions, Agency: Arks Ltd.

Colour television advertisement for Draught Guinness which depicts the surge and settle of a pint of Draught Guinness and the letters of the 'Guinness' word interspersed with images of leisure activities. Advert opens with two aircraft flying above the clouds with vapour trails behind them, to the sound of electric guitar music. As the aircraft veer away from each other the vapour trails dissolve to an extreme c oose-upf the letter ‘N’ in the logo of a pint full of swirling Guinness. An early morning mist surrounds a dolmen. Pheasants fly through a ray of sunlight shining through the stones, which dissolves to an extreme close up of the letter ‘I’ in the Guinness logo. Two speedboats race at sea. They turn, leaving a curving wash behind them, which dissolves to an extreme c/u of the letter ‘S’ in the Guinness logo. A golfer hits a shot from a bunker. From another angle, the bunker forms a crescent shape, which dissolves to an extreme close-up of the letter ‘G’. Rocks tumble down a powerful waterfall, which dissolves to the letter ‘E’. A band performs in a nightclub. A musician moves into the foreground playing a saxophone, which dissolves to the letter ‘U’. A woman and man stand on a rope bridge between two sea cliffs, which dissolves to the Guinness harp logo, as a voiceover says ‘There’s only one word for it – Guinness’. Zoom out to show the full logo on the top of a full pint, with the caption ‘No beer comes near.’ Producer: Gerry Poulsen of GPA Ltd, Director: Martin Lambie-Nairn, Agency: Arks Ltd.

Black and white television commercial for Guinness. Advert opens with various shots of a marching band and floats by Guinness and CIE at a St Patrick's Day Parade, as well as views of crowds and onlookers. Men are seen drinking Guinness Extra Stout and Guinness Draught in a bar as a musician plays a guitar and sings songs. Advert concludes with close up view of man in a peaked cap drinking from a branded Waterford tankard of Draught Guinness. VO: "Guinness - the most natural thing in the world." Agency: SH Benson Ltd. Production Company: Production Company: Arrow Productions.

Colour advertisement for Guinness Foreign Extra Stout. Advert opens with brief view of Guinness word mark before cutting first to view of letter 'G' comprised of FES bottles, then quickly to view of letter 'G' comprised of Victoria goblets containing Guinness. Shots of an airplane, a speedboat, and a lunch spread composed of fish, eggs, and cheese interspersed with shots of a bottle of Guinness being opened and poured into a Victoria goblet employing various camera effects and utilising silhouette-effect lighting. VO: "Every day all over the world over seven million glasses of Guinness are drunk and enjoyed." Advert concludes with shot of full Victoria goblet. [60 second version]