Music

Harp television advertisement 'Flute' from the 'Music' campaign in which the performers and audience of a music recital end the evening with a glass of Harp. Black and white advert opens with a man entering a crowded room. The crowd are facing a music recital consisting of a flautist and a singer. The new arrival looks around him at members of the crowd; a woman nudges a man to wake him, a woman smiles back at the man. He is handed a bottle and a glass and begins to pour in close-up. The smiling woman approaches him as he pours and, looking at the glass, says ‘Now that’s what I call music.’ The musicians are handed glasses of beer. A voiceover concludes, ‘Have a Harp – you’re in good company’, over close-up of six glasses and a tankard.

Harp television advertisement 'Harp' from the 'Music' campaign in which a man creates the sound of a harp by striking bottles. Black and white advert with bottles lined up on pub counter. A man walks into frame and addresses the camera: ‘Here’s a refreshing sound…’ He draws a bottle-opener along the line of bottles, which make a sound like the strings of a harp. In close-up he opens a bottle and pours it into a glass. He continues to address the camera, raising the full glass and drinking, as other customers begin to mill around him in the pub. He concludes, ‘Have a Harp – you’re in good company’, over close-up of three bottles and three full glasses on the bar.

Harp television advertisement 'Piano' from the 'Music' campaign in which a man follows up a dour piano performance in a pub by pouring a glass of Harp. Black and white advert opens with a group around a table in a pub. A pianist finishes a dramatic piece of music, to the relief of various drinkers. One customer calls to another: ‘Come on Tony, it’s your turn now.’ The other customers echo the call, and in response he turns to them and opens a bottle of Harp and pours it into a glass. An admiring customer says, ‘Now that’s what I call music.’ Tony finishes pouring and raises his full glass. A voiceover concludes, ‘Have a Harp – you’re in good company’, over close-up of six glasses and a tankard.

Harp television advertisement 'Trumpet' from the 'Music' campaign in which a man takes a break from playing a trumpet to enjoy a drink of Harp. Black and white advert opens with a man holding a trumpet. He plays a short burst before addressing the camera: ‘Thirsty work. I’m thinking of giving up the trumpet … and taking up the harp.’ He reaches down and picks up one of many Harp bottles on the ground. In close-up he opens the bottle and pours it into a glass. A crowd of people parts, revealing the same man sitting with his glass of Harp. He concludes, and caption repeats, ‘Have a Harp – you’re in good company’, over close-up of three bottles and three full glasses.