Working up a Thirst

Harp television advertisement 'Dockyard' from the 'Working up a Thirst' campaign in which workers in a ship building yard end their day with a Harp lager. Colour advert opens with a shot of the upper decks of a large modern ship. A series of scenes show men working on the welding and construction of the ship, as a jingle begins: ‘You’ve been working up a thirst that’s strong and sharp, you’ve been working all the day, so have a Harp.’ The scenes in the shipyard are intercut with the Harp Lager logo. The men finish work and descend a stairs, before some of them are seen entering a pub, and a voiceover says ‘When the days’ work is done, here’s the one you want.’ Two of the workers raise their pint glasses to each other and begin drinking as the song finishes: ‘There’s a pint of satisfaction in a Harp’. The advert concludes with the two men drinking, as a caption reads: ‘Harp - a pint of satisfaction’. Credits: Director - M. Colbert, Camera - Bestick Williams, Geoff Axtell f/x lab. Filmed March-April 1978. Southern Irish accent voiceover

Harp television advertisement 'Motorworks' from the 'Working up a Thirst' campaign in which workers in a car factory end their day with a Harp lager. Colour advert opens with welders building a car. Over brief interspersed shots of the Ford Cortina car factory and a tankard being filled with lager, a song begins ‘You’ve been working up a thirst…’ The workers leave at the end of the working day. Two of the workers meet at a bar in a pub. They both drink from tankards, standing in front of a square window, with caption ‘Harp – a pint of satisfaction’ and song concluding ‘There’s a pint of satisfaction in a Harp’. Credits: Director - M. Colbert, Camera - Bestick Williams, Geoff Axtell f/x lab. Filmed May 1978. Filmed in Ford factory West country English accent voiceover

Harp television advertisement 'Motorworks' from the 'Working up a Thirst' campaign in which workers in a car factory end their day with a Harp lager. Colour advert opens with welders building a car. Over brief interspersed shots of the Ford Cortina car factory and a tankard being filled with lager, a song begins ‘You’ve been working up a thirst…’ The workers leave at the end of the working day. Two of the workers meet at a bar in a pub. They both drink from tankards, standing in front of a square window, with caption ‘Harp – a pint of satisfaction’ and song concluding ‘There’s a pint of satisfaction in a Harp’. Credits: Director - M. Colbert, Camera - Bestick Williams, Geoff Axtell f/x lab. Filmed May 1978. Filmed in Ford factory Southern Irish accent voiceover.