JWT 1977-1978

Colour television commercial for Guinness Triple X. Advert opens with view of group of men seated around a table in a bar. All drink bottles of Triple X from branded Victoria goblets while one practices tricks using Triple X beermats. VO: "Triple X is a beer for experts only. It's extra strong, extra smooth, extra special, a little difficult to handle at first but then you'll find it can catch on." One of the men takes a sip from his glass and remarks: "I think I might get the hang of it". Caption and VO accompanied by view of Triple X bottle and can alongside a Triple X branded Victoria goblet: "Brewed by XXXperts. Enjoyed by XXXperts". Advert concludes with final view of the group laughing as one of the men attempts a beermat trick that goes wrong. Agency: JWT.

Colour television commercial for Draught Guinness. Opens with views from various angles of a field of sheep. Most sheep are white, while some here and there are black. "In every group of people, there's always a few who stand out. Individuals who have their own particular taste and stick to it." As the advert progresses, the black sheep come together as a group within the wider flock. VO: "In time of course, these people get to know each other and then they too are a group". Final shot dissolves from sheep to pint of Draught Guinness in a Waterford tankard, the black sheep transforming into the body of the liquid and the white sheep making up the head. VO: "Isn't that quite remarkable?" Agency: JWT.

Colour television commercial for Guinness Extra Stout. Advert opens with insterspersed views of a bottle of Guinness being poured and scenes from a blacksmith's forge as a horseshoe is crafted. Advert concludes with view of blacksmith in bar enjoying a glass of Guinness from a Wellington goblet. VO: "You have to admire the skill of the local blacksmith". Agency: JWT. Director: Ridley Scott. Production Company: RSA Films. Producer: Roger Holland. Cast: Jim Norton, Jonathan Carr.

Colour television commercial for Guinness Extra Stout. Advert opens with view of a cow being shown in the ring during a cattle auction. Views of competing bidders at the auction are interspersed with views of a bottle of Guinness being poured into a Wellington goblet. Advert concludes as competing bidders are shown acknowledging each other in the pub post-auction while each drinking a glass of Guinness. VO: "What wouldn't you give for a good dark bottle of Guinness." Agency: JWT. Director: Tony Scott. Production Company: Manuf Royal Society for the Encouragement of Arts. Producer: Roger Holland. Cast: Anthony Jackson, Alan Starkey, Max Smith, Jim Whelan.

Colour television commercial for Guinness Triple X. Advert opens with view of man identified as Harold/Harry playing darts with a group of friends in a pub. VO: "At certain things, young Harold is an expert. But one thing he's not is a Triple XXXpert.' A friend orders a bottle of Triple X for Harold, who proceeds to drink it from a Triple X branded Victoria goblet. He looks puzzled by the drink. VO: "Triple X is a new extra strong beer brewed by Arthur Guinness, with a taste that changes from a subtle sweetness to a full flavoured bitterness. Mind you, it's not everyone's cup of tea." His friend addresses him: "Harry, you stick to your trebles and we'll stick to our triples". Advert concludes with view of Triple X bottle and can alongside a Triple X branded Victoria goblet. Final caption and VO: "For XXXperts only". Agency: JWT.

Colour television commercial for Draught Guinness. Advert opens with view of men playing draughts.Views of draught moves are interspersed with views of pints of Draught Guinness in Waterford tankards being enjoyed by both men. Advert concludes as the winner defeats his opponent and sits back to finish his pint. VO: "The most satisfying move you can make is to Draught Guinness". Agency: JWT. Director: Tony Scott. Production Company: RSA Films. Producer: Roger Holland. Cast: Jim Norton, Ian Blair, James Vallon, Derek O'Connor, Roger Marston.

Colour television commercial for Draught Guinness and Guinness Extra Stout. Opens with view of a male reporter holding a microphone outside a pair of doors bearing the words 'Public Bar'. Reporter states tremendous interest in two 'local candidates' before entering the bar to find out more. Cut to close up views of a pint of Draught Guinness being poured into a Waterford tankard from a fount with a red spout, followed by shots of a bottle of Guinness being opened and poured. Reporter VO describes the characteristics of each: "This is Draught Guinness. He's tall and dark with a pleasantly calm, reassuring character. Good looking too. And this is bottled Guinness. A stronger, more mature personality. Not quite so smooth perhaps, but a good friend once you get to know him." Cut to reporter once again as advert concludes with him being interrupted by a patron reaching for the microphone to say: "Mine's a bottle of Guinness." Agency: JWT.

Colour television commercial for Guinness Extra Stout. Advert opens with view of three men setting up for a fishing trip. Scenes from the fishing trip are insterspersed with scenes from the bar later in the evening, where all three men gather to drink Guinness Extra Stout. VO: "The most popular pasttime in the country just can't be hurried."Agency: JWT. Director: Tony Scott. Production Company: RSA Films. Producer: Roger Holland. Cast: Jim Norton, Ray Gatenby, Terence Davies, Peter Craze.

Colour television commercial for Guinness Triple X. Advert opens with view of two men seated at a table in a bar, as one pours from a bottle of Guinness Triple X into a Triple X branded Victoria goblet glass. The man pouring the Guinness address his companion who has never tried Triple X before, advising him what to expect from the drink: "First you may not like it. The taste changes from a subtle sweetness to a full flavoured bitterness. Now, it needs to be handled with great respect. It's extra strong, extra smooth, extra special." As his companion reaches for the glass, the man takes it from him, saying: "In fact, the more I think about it, you'd better leave it to an expert. A triple Xpert." Advert concludes with view of Triple X bottle and can alongside a Triple X branded Victoria goblet. Final caption and VO: "For XXXperts only". Agency: JWT.

Animated colour television commercial for Guinness Extra Stout. Advert opens with view of the Guinness harp symbol as the strings are gingerly plucked to the tune of Greensleeves. Camera pans out to reveal that the harp is located on the front of a glass. Glass tilts and liquid level decreases as it is consumed and harp playing becomes more proficient throughout. VO: "Learning to love Guinness is like learning to play a musical instrument. All it takes is time and a little practice." Agency: JWT. Director: Geoff Dunbar. Production Company: Grand Slamm Animation. Producer: Roger Holland. VO: Jim Norton

Black and white animated storyboard television commercial for Guinness Extra Stout. Advert opens with view of the Guinness harp symbol as the strings are gingerly plucked. Camera pans out to reveal that the harp is located on the front of a glass. Glass tilts and liquid level decreases as it is consumed and harp playing becomes more proficient throughout. VO: "The first time you try Guinness is like the first time you try to play a musical instrument. You may not like the sound of it at first but keep practising and you'll soon pick it up." Final caption: "Keep practising". Agency: JWT.

Colour television advertisement for Guinness Extra Stout and Draught Guinness. Opens with close up shots of Guinness Extra Stout being poured from a bottle into a branded Victoria goblet and from a Draught Guinness fount with red spout into a Waterford tankard. Two male VOs, each representing a bottled and Draught Guinness drinker, compare the similarities and differences of both drinks. Advert concludes as a tankard of Draught Guinness is placed on a counter alongside a bottle and goblet of Guinness Extra Stout as both VOs conclude in unison: "There's only one Guinness." Agency: JWT.

Colour television commercial for Draught Guinness. Advert opens as landlord prepares his bar for opening. Cut to views of the bar interior at various points throughout the day as customers enter and it gets busier and busier. Advert concludes as landlord takes a sip from a freshly poured pint of Draught Guinness as VO says: "If you've ever been in a pub and watched it filling up, there's nothing quite like it". Agency: JWT. Director: Tony Scott. Production Company: RSA Films. Producer: Roger Hollan. Cast: Jim Norton, Derek Martin.

Colour television commercial for Draught Guinness. Advert opens with teammates gathered in a bar as one man addresses the group to share the team's strategy for an upcoming rugby game. As he talks, his words are mirrored with views of a pint of Draught Guinness being poured into a Waterford tankard e.g. "take a firm grip right from the start", "keep it flowing and gradually let things settle down", "ease gently into the second half". The man concludes his speech by saying, "And practice, as you know boys, makes...", before another man finishes his pint and, looking at his glass, completes the sentence with "... perfect." Agency: JWT. Director: Bob Bierman. Production Company: Bierman & Randall. Producer: Roger Holland. David Garfield, Mike Haywood, William Huw Thomas, Gareth Gwyn Jones.

Colour television commercial for Guinness Triple X. Advert opens with view of man approaching a bar and announcing himself as Jenkins, with an order of Triple X for two. The landlord fetches his drinks on a tray and leads them to a table in the crowded bar. VO: "Triple X is a new beer from Guinness. It's stronger than most beers, with a taste that only certain drinkers will appreciate. Not sweet, but full of character and body." Landlord holds the bottles of Triple X up for the customer's approval, before pouring them into Guinness Triple X branded Wellington goblets. The men enjoy their drinks as the landlord asks if they would like their crisps now or later. VO: "Triple X - the new strong beer from Guinness". Agency: JWT. Director: Brian Byfield. Production Company: Vernon Howe Films. Producer: Tessa Solomon. Cast: Colin Blakely, Kenneth Cope, Tony Haygarth, Bob Curtis.

Colour television commercial for Guinness Extra Stout. Advert opens with view of a retractable awning being opened over an outdoor area. Views of awnings, shades, parasol and blinds being drawn are interpsered with views of bottles of Guinness being placed in a cooler before being opened and poured. Advert concludes with view of a group enjoying glasses of cold Guinness outdoors beneath a parasol. VO: "When you lower the shade you lower the temperature. And when you lower the temperature, nothing keeps its taste like a cool bottle of Guinness." Agency: JWT. Director: Tony Scott. Production Company: RSA Films. Producer: Roger Holland. Cast: Terence Denville, Terence Ward, Eddie Davis, Alan Hagan, Harry Fielder, Bob Gillespie.

Colour television commercial for Draught Guinness. Advert opens with view of a sheep in a field. Scenes featuring a shepherd giving orders to his sheepdog using shouts and whistles are interspersed with close up views of Draught Guinness being poured into a Waterford Tankard. The dog herds the sheep into its pan, and camera cuts to shepherd joining four friends outside a pub for a Guinness. Advert concludes with view of shepherd drinking from his glass before he leans down to stroke his dog who sits at his heels. VO: "The right order at this time of day is a long cool pint of Draught Guinness". Agency: JWT. Director: Tony Scott. Production Company: RSA Films. Cast: Anthony Jackson, Mike Perrings (Shepherd).

Colour television commercial for Draught Guinness. Advert opens with close up of man drinking from a branded Waterford tankard. Views of man drinking interspersed with illustrated optical illusion showing a frowning face alongside Scottish VO: "Remember your first taste of Guinness. You weren't too impressed, were you? Then you tried it again, still nothing. But after a while you began to slowly appreciate that unique dry, bitter taste." Advert concludes as optical illusion rotates 180 degrees to reveal a smiling face in the image, alongside VO: "And eventually, you came round to liking it." Agency: JWT.