A Dog's Life [Storyboard]

Object Type: Asset
In Folder: J. Walter Thompson Advertising, 1976

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A Dog's Life [Storyboard]

Colour television advertisement storyboard for Draught Guinness comprising of series of still images overlaid with Yorkshire accent VO. Advert opens with shot of a pub exterior, followed by various stills showing a Golden Labrador dog waiting outside for its owner. Cut to image of man drinking Guinness inside the pub with a friend. Concludes with shots of man leaving the pub and greeting his dog outside. VO: "If someone you know drinks Guinness, be a little patient with him. With a beer as good as a Guinness, you take it slowly, a sip at a time. More taste, less rush and hurry. In time you learn it's a very special kind of beer and the people who drink it, they're the people you dont mind waiting for." Agency: JWT. Production Company: Roger Cherrill. [Storyboard intended for potential development as part of JWT 1976 campaign but never produced as a finished commercial.]

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