J. Walter Thompson Advertising, 1976

Colour television advertisement storyboard for Draught Guinness comprising of series of still images overlaid with Yorkshire accent VO. Advert opens with shot of a pub exterior, followed by various stills showing a Golden Labrador dog waiting outside for its owner. Cut to image of man drinking Guinness inside the pub with a friend. Concludes with shots of man leaving the pub and greeting his dog outside. VO: "If someone you know drinks Guinness, be a little patient with him. With a beer as good as a Guinness, you take it slowly, a sip at a time. More taste, less rush and hurry. In time you learn it's a very special kind of beer and the people who drink it, they're the people you dont mind waiting for." Agency: JWT. Production Company: Roger Cherrill. [Storyboard intended for potential development as part of JWT 1976 campaign but never produced as a finished commercial.]

Colour television advertisement for take home Guinness Extra Stout in bottles. Opens with view of a man, evidently a football supporter, seated on an armchair with a can of Guinness on a table next to him. Man explains in a strong Scottish accent that he is always missing part or a match as he has to get up to refill his drink, until his wife brought home some Guinness: "Guinness keeps its head and its flavour right up to half time, til I'm ready for another. My team still has its ups and downs, but I don't". Concludes with view of man drinking Guinness from Wellington goblet. Agency: JWT. Director: Vernon Howe. Production Company: Stone & Howe Mindel. Producer: Harry Shaw, Hugh Harkness. Cast: Boyde Neison.

Colour television advertisement for take home Guinness Extra Stout in cans. Opens with view of a man, evidently a football supporter, seated on an armchair with a can of Guinness on a table next to him. Man explains in a strong Scottish accent that he is always missing part or a match as he has to get up to refill his drink, until his wife brought home some Guinness: "Guinness keeps its head and its flavour right up to half time, til I'm ready for another. My team still has its ups and downs, but I don't". Concludes with view of man drinking Guinness from Wellington goblet. Agency: JWT. Director: Vernon Howe. Production Company: Stone & Howe Mindel. Producer: Harry Shaw, Hugh Harkness. Cast: Boyde Neison.

Colour television advertisement for Guinness Extra Stout. Advert opens with shot of a wedding party in a pub. The best man asks the groom to play a game of arrows [darts]. The best man explains to camera that he is always asked to be best man by his mates because of his calm and reliable character. He drinks some Guinness and says: "Goes with the Guinness. When you've got something with flavour all the way through, you don't have to down it in one. Can you imagine a calmer, more sensible way to drink?" The groom asks him whether he has the wedding ring. He pretends to panic, but takes the ring from his pocket and smiles. Advert concludes with shot of groom smiling and preparing to throw his final dart. Agency: JWT. Director: Clive Rees. Producer: Adrian Rowbotham. Production Company: Neison Films. Cast: Jonathan Lynn, David Neilson, Clare Russell, Dugald Currie.

Colour television advertisement for Guinness Extra Stout. Advert opens with shot of a groom and his best man at a bar. The best man explains to camera that he is always asked to be best man by his mates because of his calm and sensible character. The groom asks, panicked, whether the best man has the ring, and the best man holds it up calmly. The best man holds up a glass of Guinness in a Victoria goblet, takes a drinks and remarks: "A calmer, more sensible way to drink I cannot imagine". Church bells play in the background as the best man assuages the groom's fears that they are going to be late to the wedding. Advert concludes as the groom looks at the best man in disbelief when he says: "Fancy a game of darts?". Agency: JWT.

Colour television commercial for Draught Guinness. Advert opens with view of snooker table showing a cue lining up to pot the black ball. Dissolve between close up scenes of man drinking a pint of Draught Guinness from a Waterford tankard, as the black ball travels across the green cloth of the snooker table. As the man finishes his Guinness, the black ball teeters on the edge of the pocket, before finally dropping in. VO "There's a certain pleasure... in slowly... putting away... the black.". Advert concludes with close up of hand holding an empty Waterford tankard with visible lacing around all sides. Won Grand Prix at Cannes 1976. Agency: JWT. Director: John Perkins. Production Company: Streich Perkins. Producer: Roger Holland. Cast: Michael Maguire, Graham Miles (snooker player). Michael Pearce (drinker).

Colour television commercial for Draught Guinness. Advert opens with close up view of a full Waterford tankard containing Draught Guinness. Camera pans downwards as the level of liquid in the glass gradually decreases, leaving visible lacing on the walls of the glass, and VO narrates the forecast for hot weather around the world. Advert concludes as the now empty tankard is placed on a bar surface and an audible sigh of satisfaction is heard in the background. VO: "Meanwhile, back here in Britain, some people are a little cooler". Agency: JWT. Director: John Perkins. Production Company: Perkins St. Clair. Producer: Roger Holland. Cast: Michael Maguire.

Colour television advertisement for take home Guinness Extra Stout in cans. Opens with close up on ring tab being pulled from the top of a can of Guinness Extra Stout. Cut to shot of a man seated in armchair at home as he drinks straight from the can. VO narrates the correct way to pour canned Guinness into a glass, in direct contrast to the man drinking straight from the can on screen: "Guinness is a special beer that deserves careful handling. You hold a spotlessly clean glass at an angle of 45 degrees as you start to pour out the beer slowly and evenly. Then you tilt the can and the glass to speed up the flow so that the head starts to achieve that superb, slightly rounded, light perfection...". VO trails off as the man finishes drinking, throws the ring tab back into the empty can, and throws it across the room into a bin. VO: "Canned Guinness. For people who've got no time for Guinness." Agency: JWT.

Colour television advertisement for Guinness Extra Stout. Advert opens with view of man seated at an outdoor table bearing a bottle of Guinness poured into a Wellington goblet, his face obscured by a newspaper bearing the headline, 'Phew! What a scorcher'. The man reaches around the paper and drinks from his glass sporadically as VO narrates: "This summer, sit back, relax, and enjoy the long, cold spell. Cold Guinness." Concludes with extreme close up of visible lacing on empty branded glass as it is placed back on the table. Agency: JWT. Director: John Perkins. Production Company: Perkins St. Clair. Producer: Roger Holland. Cast: Michael Maguire, Donald Rees.