First Taste

Object Type: Asset
In Folder: J. Walter Thompson Advertising,1971

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First Taste

Colour television commercial for Guinness Extra Stout. Advert opens with view of a man approaching another man seated at a bar table. The first man asks the second to shut his eyes and pours a bottle of Guinness into a Wellington goblet before handing it to him. The second man blind tastes it and pronounces it as alright, and "not a bad drop of beer". Advert concludes with second man opening his eyes, seeing that the drink is Guinness and exclaiming: "Guinness? I don't like Guinness!". Won silver at British Film Festival in 1972. Production company: Cummin SignaLtd., Agency: JWT.

Catalogue

Ref No: GPR/MK08.01/0039.07

Start Date: 1971

End Date: 1971

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