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Brother/Ice Cold

Object Type: Asset
In Folder: J. Walter Thompson Advertising, 1970-1971

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Brother/Ice Cold

Colour television commercial for ice cold Guinness Extra Stout. Advert opens with customer asking barman for an ice cold Guinness. The barman is disgusted by the concept of cold Guinness and refuses to serve the customer. The customer then introduces the barman to his much larger brother, and the barman - intimidated - complies with his request, placing several bottles of Guinness in the cooler behind the bar. Advert concludes with shot of two Wellington goblets on the bar containing cold Guinness. A bottle is placed down as well before two hands lift the glasses out of shot. VO: "Ice cold Guinness is light, smooth and rather refreshing. Ask for it at your local. But ask nicely". Talent: Leslie Schofield, Neil McCarthy, Agency: JWT

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