Tug of War

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In Folder: The Leading Lager

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Tug of War

Harp television advertisement 'Tug of War' from 'The Leading Lager' campaign in which a group of men end a sports day with a Harp lager. Colour advert opens with tug of war teams competing on grass outside pub. Supporters encourage them to pull, interspersed with a tankard being filled from a Harp tap. The barman emerges from the pub carrying a tray of full Harp tankards, and shouts ‘Who ordered the six pints of Harp?’ The team nearest to him all turn to him and drop the rope, sending the other team crashing to the ground. Closes with the competitors in their vests drinking tankards of Harp outside the pub, with caption ‘Harp – the leading lager’, repeated by voiceover which adds ‘…and no mistake.’ Credits: S Lambert Northern Ireland version

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