Dartboard

Object Type: Asset
In Folder: JWT 1976-1977

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Dartboard

Colour television commercial for Draught Guinness. Advert opens with interspersed views of a dart being thrown and a Draught Guinness being poured into a branded, straight-edged, conical pint glass. Dart hits double 20 on dartboard just as the final drop of Guinness is poured into the glass. VO: "If you want the best in pub entertainment you have to go straight... to the top". Advert concludes with view of man drinking freshly poured pint of Guinness. Caption reads: "Thank goodness for Guinness". First use of branded, straight-edged conic pint glass in British television advertising. Identical footage to the advert 'Darts' GDB/MK08.01/0062.06 but with different v/o and tagline. Director: John Perkins. Production Company: Perkins St. Clair. Talent: Michael Maguire, Michael Pearce, Agency: JWT.

Catalogue

Ref No: GPR/MK08.01/0048.02

Start Date: 1976

End Date: 1976

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