Summer

Object Type: Asset
In Folder: J. Walter Thompson Advertising, 1970-1971

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Summer

Colour television commercial for ice cold Guinness Extra Stout. Advert opens with view of man lying on a sun lounger, mopping his brow with a handkerchief. VO: "Once a year, something strange happens to our weather. It's called summer, and it's been known to last nearly a week". Cut to view of fridge door being opened to reveal six pack of take home Guinness Extra Stout. A bottle is removed from the fridge followed by close up of head pour as VO explains that the most effective remedy for summer heat is an ice cold Guinness. Cut to side profile of man drinking as thunder and rainpour begin in background. VO: "So stick a few in the fridge, just in case we have a summer this year". Agency: JWT. Production Company: Terence Donovan Productions.

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