The End

Object Type: Asset
In Folder: J. Walter Thompson Advertising, 1972

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The End

Colour television commercial for Draught Guinness. Advert opens with close up view of liquid surging in a glass before dissolving to view of foam head and bubbles. Camera pans over the front of the glass revealing harp emblem and Guinness word, highlighting the disparity between black liquid and white foam head. Advert concludes as camera pans out to reveal full view of pint of Draught Guinness in a Waterford tankard. VO: "In the beginning there's blackness, deep and dry. In the middle, comes the whiteness, surging out of the depths, smooth and clean. In the end there's whiteness and blackness, smoothness, dryness, and cleanness. Your great-great-great-great grandfather had a word for it". Agency: JWT. Production Company: Streich Perkins.

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