Best Man I

Object Type: Asset
In Folder: J. Walter Thompson Advertising, 1976

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Best Man I

Colour television advertisement for Guinness Extra Stout. Advert opens with shot of a wedding party in a pub. The best man asks the groom to play a game of arrows [darts]. The best man explains to camera that he is always asked to be best man by his mates because of his calm and reliable character. He drinks some Guinness and says: "Goes with the Guinness. When you've got something with flavour all the way through, you don't have to down it in one. Can you imagine a calmer, more sensible way to drink?" The groom asks him whether he has the wedding ring. He pretends to panic, but takes the ring from his pocket and smiles. Advert concludes with shot of groom smiling and preparing to throw his final dart. Agency: JWT. Director: Clive Rees. Producer: Adrian Rowbotham. Production Company: Neison Films. Cast: Jonathan Lynn, David Neilson, Clare Russell, Dugald Currie.

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