Election

Object Type: Asset
In Folder: JWT 1977-1978

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Election

Colour television commercial for Draught Guinness and Guinness Extra Stout. Opens with view of a male reporter holding a microphone outside a pair of doors bearing the words 'Public Bar'. Reporter states tremendous interest in two 'local candidates' before entering the bar to find out more. Cut to close up views of a pint of Draught Guinness being poured into a Waterford tankard from a fount with a red spout, followed by shots of a bottle of Guinness being opened and poured. Reporter VO describes the characteristics of each: "This is Draught Guinness. He's tall and dark with a pleasantly calm, reassuring character. Good looking too. And this is bottled Guinness. A stronger, more mature personality. Not quite so smooth perhaps, but a good friend once you get to know him." Cut to reporter once again as advert concludes with him being interrupted by a patron reaching for the microphone to say: "Mine's a bottle of Guinness." Agency: JWT.

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