Black Pot

Object Type: Asset
In Folder: J. Walter Thompson Advertising, 1976

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Black Pot

Colour television commercial for Draught Guinness. Advert opens with view of snooker table showing a cue lining up to pot the black ball. Dissolve between close up scenes of man drinking a pint of Draught Guinness from a Waterford tankard, as the black ball travels across the green cloth of the snooker table. As the man finishes his Guinness, the black ball teeters on the edge of the pocket, before finally dropping in. VO "There's a certain pleasure... in slowly... putting away... the black.". Advert concludes with close up of hand holding an empty Waterford tankard with visible lacing around all sides. Won Grand Prix at Cannes 1976. Agency: JWT. Director: John Perkins. Production Company: Streich Perkins. Producer: Roger Holland. Cast: Michael Maguire, Graham Miles (snooker player). Michael Pearce (drinker).

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