Animation

Black and white television commercial for Guinness Extra Stout. Advert opens with scrollings shots featuring a baby's bottle, a bottle of milk, a soda bottle, and a tankard of beer - all meant to depict the various 'ages of man', with accompanying soundscapes. Advert concludes with a shot of Guinness being poured from a bottle into a Victoria goblet, with soundscape featuring gentle chatter of voices in the background. VO: "It's Good to Grow Up". Agency: JWT. Won first prize in the alcoholic drinks section of the British Television Awards organised by the ‘Television Mail’.

Animated colour television commercial for Guinness Extra Stout. Opens with title card reading: "Guinness at the Albert Hall". Opens with shot of conductor and choir. Choir begins singing song in the style of Handel's 'Allelujah Chorus" using the words "Guinness gives you strength". The conductor, despite being extremely small, proceeds to lift and carry members of the choir much larger than him. After drinking a glass of Guinness, he proceeds to lift the entire choir at once. Concludes with view of conductor holding choir aloft in a pyramid shape. Won a diploma at the 1962 Venice Film Festival. Agency: SH Bensons Ltd. Production company: Richard Williams Animation Ltd. Director: Richard Williams, later an Oscar-winner for his work on 'Who Framed Roger Rabbit?'.

Animated black and white television commercial for Guinness Extra Stout. Advert opens with a sergeant major admonishing three of his troops for their lacklustre appearance during parade. All three explain they are feeling tired in some way. Sergeant major explains that Guinness gives you strength and they all brighten up at the thought. All four state they they feel like a Guinness, and each of them turn into a pint of Guinness accordingly. Advert concludes with shot of dancing pint glasses in tune to 'Guinness Gives You Strenth' song. Includes caption: "Guinness gives you strengft" [sic]. Agency: SH Bensons Ltd.

Animated black and white television commercial for Guinness Extra Stout. Advert opens with title card reading: "Bil and... Coo! - A Guinness Story". A group of five zookeepers sit down at a table to drink their Guinness, before a pelican dives down over them. Zookeepers duck under the table, only to realise upon emerging that their bottles of Guinness are gone, saying "My Goodness, My Guinness". Advert concludes with view of pelican carrying five bottles of Guinness in its bill. End caption reads "Guinness Is Good For You". Director: Unknown. Agency: SH Bensons Ltd. Production Company: Halas & Batchelor.

Black and white television commercial for Guinness Extra Stout. Advert opens as hand sketches out scene on paper of a bricklayer holding a trowel while standing atop a large wall. VO: "Done a good job? Done a job and a half? Well then you need a drink. You need a drink and a half!" Hand sketches out the shape of a Waterloo goblet, dissolving to view of real Waterloo goblet standing on a counter before being picked up and drank by a man. Advert concludes with view of Waterloo goblet with caption and VO: "A drink and a half". Agency: SH Benson Ltd.

Guinness television advert entitled 'Cucumber', depicting consumers enjoying take-home bottles of Guinness in a variety of settings. Advert opens with a six-pack of Guinness bottles opening, revealing a suburban house at night with partygoers seen in cameo through the windows. Over upbeat music, a voiceover begins ‘You can open up a party with Guinness…’ A pixilated goblet of Guinness sits between the paddles of an electronic table-tennis game and reduces in content as the game progresses. In illuminated outline, a six-pack sits on top of a television set, dissolving to the animated six-pack. This again opens, to reveal the galloping feet and jockey of a horse race in close-up. The six-pack opens again to reveal a picnic with rain falling on it; a six-pack is placed alongside the food and the clouds suddenly give way to sunshine. The six-pack opens again to reveal a suitcase followed by a flying aircraft with a shamrock logo. Holidaymakers lie on a beach and pose for photographs, which are then seen in a photo album. The six-pack closes, leaving the six-pack on a table. Caption and voiceover ‘You don’t have to be at home to enjoy take-home Guinness’. Filmed at Cucumber Studios, Heddon St., London, March 1982. Directors: Rocky C. Morton & Annabel Jankel, The Cartoon Camera Company, 6 Charlotte Street, London, Agency: ARKS

Animated black and white television commercial for Guinness Extra Stout. Opens with title card reading: "Falling Leaves - A Guinness Story". A park keeper struggles to sweep up the many leaves falling from trees. After drinking a glass of Guinness he manages the task easily. Advert concludes with shot of park keeper standing beside pile of leaves and empty glass on park. End caption reads: "Have a Guinness when you're tired". Agency: SH Bensons Ltd. Production Company: Halas & Batchelor.

Animated colour television commercial for Guinness Extra Stout. Opens with title cards reading: "Screenspace Presents an Andrew Sarrut and Jacques Asseo Production - Flying Toucans - Music by D. White". After drinking a bottle of Guinness a man putting up a Guinness 'Flying Toucans' poster is able to work in double time and to walk up a vertical wall. When he has finished he joins a man at a table for another bottle of Guinness. Advert concludes with two men seated drinking in front of completed poster bearing the slogan, and VO reading, "Lovely Day for a Guinness". End shot of bottle and glass of Guinness with VO stating: "Guinness Is Good For You." Agency: SH Bensons Ltd. Production Company: Screenspace. Producer: André Sarrut, Jacques Asseo.

Animated black and white television commercial for Guinness Extra Stout. Opens with title card reading: "Lost Ball - A Guinness Story". A golfer draws a club from his golf bag and hits the golf ball. Cut to golf ball bouncing across the green, past the hole, and over a cliff. Dissolve to view of golfer searching for his lost ball on a pebbled beach where all the pebbles look like golf balls. Concludes with shot of golfer wiping his brow before lifting a glass of Guinness into shot. Caption reads: "Have a Guinness when you're tired". Agency: SH Bensons Ltd. Production Company: Halas & Batchelor.

Colour advertisement of Guinness Stout with an English speaking male VO. Advert opens with a stop-motion 'G' comprised of Guinness Stout bottles and cuts into a close-up view of a hand pouring the bottled Stout into a Victoria Goblet. The advert intercuts between various farm scenes and the Guinness pour. The farm scenes feature a harvester cutting through fields of barley, a grey horse in a fenced field, a man driving a horse and cart with oast houses in the background laden with filled burlap sacks of hops, two men cutting open one burlap sack labelled "Guinness" and emptying its contents. Advert ends with a kaleidoscope view of Guinness Stout and the culmination of the Guinness pour. VO: "The Goodness of Guinness".

Animated black and white television commercial for Guinness Extra Stout. Opens with title card reading: "A Guinness Poster comes to Life". A man driving a horse and cart reaches a toll bridge and reads that hand-drawn vehicles may cross for free. He then proceeds to drink a bottle of Guinness, load the horse into the cart and pull the cart across the bridge himself. Concludes with shot of man pulling horse and cart across bridge and caption: "Guinness gives you strength". Agency: SH Bensons Ltd. Production Company: Halas & Batchelor.

Animated colour television commercial for Guinness Extra Stout. Opens with title card reading: "Joop Geesink's Dollywood Presents 'Horse Sense' - colour by technicolour". Opens with shot of man's shoe and horse's hoof being cleaned. Horse is shown being awarded with several rosettes at a County Horse Show as his owner stands by. The owner is handed a trophy into which a bottle of Guinness is poured and from which he drinks. When he tries to lead his horse back to it's cart the horse refuses, so the man loads the horse into the cart and pulls it himself, to the astonishment of spectators. Advert concludes with freeze frame of man pulling the horse and cart with caption: "Guinness For Strength". VO: "Yes, there's nothing like a Guinness for strength". Director: Joop Geesink. Agency: SH Bensons Ltd. Prodcution Company: Joop Geesink's Filmproduktie Dollywood

Animated television advertisement for Draught Guinness. Features silhouetted scenes showing bar and pub interiors at various stages of capacity from opening time to last orders, accompanied by a soundtrack of piano music and chatter. VO: "Every evening, everywhere, they're filling up. Why not join us in a Guinness." Agency: JWT. Director: Geoff Dunbar. Production Company: Grand Slamm Animation. Producer: Roger Smith. Voiceover: BBC DJ and TV presenter, John Peel.

Black and white television commercial for Guinness Extra Stout. Advert opens as hand sketches out scene on paper of an office worker with an empty in tray and full out tray. Voiceover: "Done a good job? Done a job and a half? Well then you need a drink. You need a drink and a half!" Hand sketches out the shape of a Waterloo goblet, dissolving to view of real Waterloo goblet standing on a counter before being picked up and drank by a man. Advert concludes with view of Waterloo goblet alongside Guinness bottle with caption and Irish accent voiceover: "A drink and a half". Agency: SH Benson Ltd.

Animated black and white television commercial for Guinness Extra Stout. Advert opens with title card reading: "The Pyramid - A Guinness Film". Opens with shot of pyramid in city park. A man presents his friend with a pyramid but he does not appreciate the gift. The man tells him that he carried it all the way from Egypt but his friend expresses disbelief. The man replies that he got his strength from drinking Guinness and that he carried the pyramid all the way from Egypt. His friend then tells him to drink another and to take it back which he duly does. Ends with voices singing the slogan: "Guinness, Guinness gives you strength". Won a diploma at the 1962 Venice Film Festival. Agency: SH Bensons Ltd. VO: Stanley Baxter and Peter Sellers.

Black and white television commercial for Draught Guinness. Advert opens as hand sketches out scene on paper of an artist holding a hammer and chisel alongside sculpture in the style of 'Thinking Man' . VO: "Done a good job? Done a job and a half? Well then you need a drink. You need a drink and a half!" Hand sketches out the shape of a Waterford tankard, dissolving to view of real, branded Waterford tankard standing on a counter before being picked up and drank by a man. Advert concludes with view of Waterford tankard with caption and VO: "A drink and a half". Agency: SH Benson Ltd.

Colour television commercial for Draught Guinness cartoon competition. Advert opens with shot of pint of Guinness in Waterford tankard as camera pans upwards to focus on foam head. Hand holding pen comes into shot and proceeds to draw a sunset in blue ink on the foam head. VO: "Next time you buy a pint of Guinness, you could win a £500 luxury holiday. It's the Draught Guinness cartoon competition and you get the entry form when you buy you're Draught Guinness. Cheers." Agency: JWT.

Animated colour television commercial for Guinness Extra Stout. Opens with title card reading: "Guinness present - The Tourist". Advert opens with a British tourist entering a bar and ordering a Guinness. A large Mexican man next to him at the bar congratulates him on his choice and the tourist replies: "As we say, it's a drink and a half. The Mexican man and his associates misunderstand him and move to fight him, but another man enters and translates the real meaning to laughter all round. Another man looks at his watch and the Mexican group suddenly run out of the bar. The barman gets the tourist another drink revealing the Irish location by his accent in saying "Ah, these day-trippers. They're good for business but they lower the tone of the place you know." Concludes with caption: "Guinness - that's a drink and a half!". Agency: SH Bensons Ltd. VO artist: Peter Sellers.

Animated colour television commercial for Guinness Extra Stout. Opens with toucan walking into shot and VO: "A Guinness Guide to Food, conducted by the Guinness Toucan". VO goes on to 'interpret' toucan's words, explaining that Guinness compliments many different types of food. Features shots of dishes such as roast leg of lamb, crisp roast potatoes, and tender French beans. Also party food including sausages, ham rolls, egg and anchovy snacks. Concludes with end title card bearing caption 'Guinness goes so well with food' and VO: "Meal time is Guinness time, it's wonderfully right with anything from bread and cheese to a mixed grill. As our friend here puts it, 'Guiness goes so well with good'". Agency: SH Bensons Ltd.

Animated colour television commercial for Guinness Extra Stout. Advert opens with title card reading: "Guinness present 'Where's Nobby'". Three men [Harold, Sidney and Archibald] travel to pubs and bars in various locations searching for Nobby. Finally, they enter the Rocket Bar, where they drink a Guinness Slogan: `Guinness is Good for You'. Agency: SH Bensons Ltd.