Animation

Black and white television commercial for Guinness Extra Stout. Advert opens as hand sketches out scene on paper of a bricklayer holding a trowel while standing atop a large wall. VO: "Done a good job? Done a job and a half? Well then you need a drink. You need a drink and a half!" Hand sketches out the shape of a Waterloo goblet, dissolving to view of real Waterloo goblet standing on a counter before being picked up and drank by a man. Advert concludes with view of Waterloo goblet with caption and VO: "A drink and a half". Agency: SH Benson Ltd.

Black and white television commercial for Draught Guinness. Advert opens as hand sketches out scene on paper of a bricklayer holding a trowel while standing atop a large wall. Voiceover: "Done a good job? Done a job and a half? Well then you need a drink. You need a drink and a half!" Hand sketches out the shape of a Waterford tankard, dissolving to view of real, branded Waterford tankard standing on a counter before being picked up and drank by a man. Advert concludes with view of Waterford tankard with caption and voiceover: "A drink and a half". Agency: SH Benson Ltd.

Guinness television advert entitled 'Cucumber', depicting consumers enjoying take-home bottles of Guinness in a variety of settings. Advert opens with a six-pack of Guinness bottles opening, revealing a suburban house at night with partygoers seen in cameo through the windows. Over upbeat music, a voiceover begins ‘You can open up a party with Guinness…’ A pixilated goblet of Guinness sits between the paddles of an electronic table-tennis game and reduces in content as the game progresses. In illuminated outline, a six-pack sits on top of a television set, dissolving to the animated six-pack. This again opens, to reveal the galloping feet and jockey of a horse race in close-up. The six-pack opens again to reveal a picnic with rain falling on it; a six-pack is placed alongside the food and the clouds suddenly give way to sunshine. The six-pack opens again to reveal a suitcase followed by a flying aircraft with a shamrock logo. Holidaymakers lie on a beach and pose for photographs, which are then seen in a photo album. The six-pack closes, leaving the six-pack on a table. Caption and voiceover ‘You don’t have to be at home to enjoy take-home Guinness’. Filmed at Cucumber Studios, Heddon St., London, March 1982. Directors: Rocky C. Morton & Annabel Jankel, The Cartoon Camera Company, 6 Charlotte Street, London, Agency: ARKS

Colour advertisement of Guinness Stout with an English speaking male VO. Advert opens with a stop-motion 'G' comprised of Guinness Stout bottles and cuts into a close-up view of a hand pouring the bottled Stout into a Victoria Goblet. The advert intercuts between various farm scenes and the Guinness pour. The farm scenes feature a harvester cutting through fields of barley, a grey horse in a fenced field, a man driving a horse and cart with oast houses in the background laden with filled burlap sacks of hops, two men cutting open one burlap sack labelled "Guinness" and emptying its contents. Advert ends with a kaleidoscope view of Guinness Stout and the culmination of the Guinness pour. VO: "The Goodness of Guinness".

Black and white television commercial for Guinness Extra Stout. Advert opens as hand sketches out scene on paper of an office worker with an empty in tray and full out tray. Voiceover: "Done a good job? Done a job and a half? Well then you need a drink. You need a drink and a half!" Hand sketches out the shape of a Waterloo goblet, dissolving to view of real Waterloo goblet standing on a counter before being picked up and drank by a man. Advert concludes with view of Waterloo goblet alongside Guinness bottle with caption and Irish accent voiceover: "A drink and a half". Agency: SH Benson Ltd.

Black and white television commercial for Guinness Extra Stout. Advert opens as hand sketches out scene on paper of a window cleaner holding a bucket and sponge in front of a building with several dozen windows. Voiceover: "Done a good job? Done a job and a half? Well then you need a drink. You need a drink and a half!" Hand sketches out the shape of a Victoria goblet, dissolving to view of real Victoria goblet standing on a counter before being picked up and drank by a man. Advert concludes with view of Victoria goblet alongside Guinness bottle with caption and voiceover: "A drink and a half". Agency: SH Benson Ltd.