The Pub

Black and white television commercial for Guinness featuring rhyming male voiceover. Advert opens showing people drinking at a pub bar; through the window a bus can be seen arriving. Voiceover begins ‘Travelled all day? Well, stop on the way.’ Pan to doorway where young travelers burst through the door and order drinks, disturbing the older drinkers inside. A glass is filled in close-up. One of the young men plays a whistle as a young woman dances a jig in the pub. Checking the time, the young people finish their drinks and all rush out of the pub, one of the young women kissing the cheek of a bearded older drinker at the bar, to his delight. The remaining drinkers settle back to their conversations, with a glass, goblet and bottle of Guinness on the counter in foreground. Caption & voiceover ‘There’s more than goodness in Guinness.’ Includes a 5 second run over at the end of the advert. Agency: Arks Ltd. Arks employee Charles O'Connor (later of Horslips) plays the tin whistle in this advert

Colour television commercial for Draught Guinness with slight change in the dialogue in both versions

Harp television advertisement 'Harp' from the 'Music' campaign in which a man creates the sound of a harp by striking bottles. Black and white advert with bottles lined up on pub counter. A man walks into frame and addresses the camera: ‘Here’s a refreshing sound…’ He draws a bottle-opener along the line of bottles, which make a sound like the strings of a harp. In close-up he opens a bottle and pours it into a glass. He continues to address the camera, raising the full glass and drinking, as other customers begin to mill around him in the pub. He concludes, ‘Have a Harp – you’re in good company’, over close-up of three bottles and three full glasses on the bar.

Colour television advertisement for Draught Guinness. Advert opens with view of O'Connell Street in Dublin as two men are seen wandering the streets, looking slightly disorientated, as voiceover in country accent explains that they're more used to the country. The men suddenly spot a hanging sign for Draught Guinness featuring a Waterford tankard on a red background outside a pub and point. VO: "Wherever you go, you're at home with a Guinness." Cut to view of two men sitting inside the pub drinking pints of Draught Guinness as one says to the other: "Even city life has its compensations" Advert concludes on freeze frame of men laughing with caption: "You're at home with a Guinness". Filmed on 9 June 1977. Director: John Devis, Camera: Sean Corcoran, Production company: Ocean Films, Agency: ARKS Ltd

Colour television advertisement for Draught Guinness. Advert opens with view of two men crossing a field. They continue to make their way through the countryside, looking uncomfortable and lost, as VO in thick Dublin accent explains that they're used to the city. The men suddenly spot a hanging sign for Draught Guinness featuring a Waterford tankard on a red background outside a country pub and smile. Voiceover: "Wherever you go, you're at home with a Guinness." Cut to view of two men standing outside the pub drinking pints of Draught Guinness as one says to the other: "The country's not such a bad place after all." Advert concludes on freeze frame of men laughing with caption: "You're at home with a Guinness". Filmed on 9 June 1977. Director: John Devis, Camera: Sean Corcoran, Production company: Ocean Films, Agency: ARKS Ltd Agency: Arks Ltd.