Harp Is .....

Harp television advertisement 'Happy Times' from the 'Harp Is ...' campaign in which a man in a pub makes eye contact with a beautiful woman, only to be caught by her male companion. Colour advert opens with a foamy ‘Keg Harp’ logo on the side of a pint glass. Three tankards of Harp are taken from a bar and handed to three men in a pub, as a voiceover lists analogies for the enjoyment of Harp, beginning ‘Harp is a handful of happy times.’ A man loads beach picnic gear into the arms of a woman before following her carrying just a six-pack of Harp bottles. A man catches the eye of a woman sitting across the pub and smiles to his friend. A man pastes a large ‘Harp’ poster on a billboard. A man swinging on a hammock misjudges his grab for a bottle of Harp on a nearby table. Spectators react to a sports game. The man in the pub toasts his glass to the woman, who returns the gesture, prompting her male companion to turn around and look angrily in his direction. The first man hurriedly turns back to his drink, with caption ‘Harp’. Printed leader ID reads: 'S[tudio] Lambert, Harp - Ingalil, color, '72'

Harp television advertisement 'Two's Company' from the 'Harp Is ...' campaign in which a couple are enjoying a quiet drink in a pub until the man's friends invite themselves along. Colour advert opens with a hand reaching for two Harp bottles on a shelf. A bottle is poured into a glass in close-up. A man carries a tankard and a glass of lager to a pub table where a woman is sitting. Interspersed shots of full pints of Harp and of drinks on a tray with shots of drinkers smiling and singing along with a traditional musician in a pub, as a voiceover lists analogies for the enjoyment of Harp, beginning ‘Harp is a whisper that says 'come here'. Harp is the brightness of somebody’s smile.’ A couple shelter from the rain under a pub parasol. The first couple in the pub are joined by the man’s friends, to his annoyance. The couple in close-up both smile and take a drink, with caption ‘Harp’ and voiceover ‘Lager is a thing called Harp’. Credits: Studio Lambert