1970s - 1980s Guinness adverts - various campaigns

Guinness television advert entitled 'Better & Better' depicting different-sized bottles and packs of take-home Guinness. Advert opens with a close-up of a bottle poured into a Guinness goblet, as voice-oever begins ‘Ah, now there’s something we all know – the bottle of Guinness. There’s nothing like it.’ As the bottle is emptied into the goblet and placed on the counter next to it the v/o adds ‘…except of course the pint bottle.’ Zoom out to reveal a larger Guinness bottle in foreground. Voiceover adds ‘What could be better?’, as a six-pack of Guinness bottles is slid along the counter into shot. Director: Tony O'Leary, Production company: Scope Films, Agency: ARKS

Guinness television advert entitled 'Big G Competition' announcing a competition for free furniture with take-home packs of Guinness stout. The advertisement opens with a flyer for the Guinness Big G Competition, as a voiceover explains that there is over £1000 worth of G-Plan furniture to be won, including a dining room suite shown on screen. The voiceover continues that entry forms can be found with bottle six-packs and can four-packs of Guinness, specifying Northern Ireland residents only may apply and the closing date is in 1974. The advert concludes with the four-pack of Guinness cans. Features Northern Ireland accent voiceover Agency: ARKS

Guinness television advert entitled 'Cucumber', depicting consumers enjoying take-home bottles of Guinness in a variety of settings. Advert opens with a six-pack of Guinness bottles opening, revealing a suburban house at night with partygoers seen in cameo through the windows. Over upbeat music, a voiceover begins ‘You can open up a party with Guinness…’ A pixilated goblet of Guinness sits between the paddles of an electronic table-tennis game and reduces in content as the game progresses. In illuminated outline, a six-pack sits on top of a television set, dissolving to the animated six-pack. This again opens, to reveal the galloping feet and jockey of a horse race in close-up. The six-pack opens again to reveal a picnic with rain falling on it; a six-pack is placed alongside the food and the clouds suddenly give way to sunshine. The six-pack opens again to reveal a suitcase followed by a flying aircraft with a shamrock logo. Holidaymakers lie on a beach and pose for photographs, which are then seen in a photo album. The six-pack closes, leaving the six-pack on a table. Caption and voiceover ‘You don’t have to be at home to enjoy take-home Guinness’. Filmed at Cucumber Studios, Heddon St., London, March 1982. Directors: Rocky C. Morton & Annabel Jankel, The Cartoon Camera Company, 6 Charlotte Street, London, Agency: ARKS

Guinness television advert entitled 'Close Up' from Double Exxtra Good campaign. The advertisement opens with a shot slowly panning up a pint glass as a voiceover begins: ‘This is it – your first Guinness’. Over close-ups of a man drinking the pint, the voiceover goes on to describe the unique qualities that set it apart from other beers. The advert concludes with the man admiring the partly-emptied glass, with the caption: ‘Cool Guinness – double exxtra good’. Voiceover artist: Bill Golding, Agency: ARKS

Guinness television advert entitled 'Darts' from Double Exxtra Good campaign. The advertisement opens with a close-up of a dart being held in a hand. A dartboard is seen over the shoulder of a man in foreground. He takes aim and throws. The dart is seen flying in close-up and slow-motion, interspersed with a pint glass being filled from a Guinness tap. The dart moves towards the treble-twenty position, which is coloured in the same black-and-cream colours of the pint of Guinness. A voiceover states, ‘When you’re out for an evening’s entertainment, aim to make it double extra good. The dart hits the desired spot, as the pint is raised and drunk. Caption: ‘Double exxtra good’. Identical footage to the JWT advert 'Dartboard' GPR/MK08.01/0048.02 but with different voiceover and tagline. British accent voiceover. Agency: ARKS

Guinness television advert entitled 'Games' from Double Exxtra Good campaign. The advertisement opens with a hoops board and a dart board in a pub, before finding two men engaging in an arm-wrestle by the bar, as a voiceover begins: ‘Searching for a drink with a special bite? You may find it a bit like a game.’ As they struggle, a pint of Guinness is poured. The game ends and the losing hand grabs a waiting pint. The advert concludes with the hand holding the pint glass, with the caption: ‘Guinness – double exxtra good’. British accent voiceover, Agency: ARKS

Guinness television advert entitled Glass Temperature' from Double Exxtra Good campaign. A Northern Ireland accent voiceover begins ‘In Northern Ireland today the weather was warm in parts…’, over a close-up of a full tankard of Guinness on a table. The forecast continues, mentioning various towns in the region, as the pint begins to empty and the shot pans down. By the time the glass has completely emptied the v/o says that at certain licensed premises ‘the temperature was deliciously cool’. An empty pub counter, as an empty tankard is put down by a hand. Caption: ‘Cool Guinness – double extra good’. The ad uses identical footage to the JWT ad ‘Glass Temperature’ GPR/MK08.01/0045.06 but with an alternative voice-over and adding a caption at the end. The “double extra good” tagline indicates that the original British ad may have been altered by Arks for the Northern Ireland market. Agency: ARKS

Guinness television advert entitled 'Team' from Double Exxtra Good campaign. The advertisement opens in a pub as a man sits at the bar and orders a drink. A jingle begins: ‘Out for the night, with people you like, Guinness makes it extra. Double extra, doubles extra good.’ More men arrive and join the first man, who continually gives away his drink to each new friend until finally he is the last to drink. The advert concludes with the man drinking and the caption: ‘Double exxtra good’. Filmed: 19-20 November 1975 & 1976; Director: Dick MacNeil; Camera: Ken Talbot; Production company: scope films; Agency: ARKS

Guinness television advert entitled 'Hygena Kitchen offer' announcing a competition for a free fitted kitchen with take-home packs of Guinness stout. The advertisement opens with a six-pack of Guinness bottles as a cardboard sign spins on top revealing details of a special offer. A voiceover begins: ‘Watch out for this sign when you buy a Guinness six-pack’, and explains that there is an Hygena kitchen worth £500 with free installation on offer'. The advert concludes with the sign above the six-pack, reading: ‘Your Hygena 70 dream kitchen - win it with Guinness’. Agency: ARKS

Guinness television advert entitled 'The Natural Choice - Ship'. The advert opens with two men sitting in the snug of a pub as a barman serves them two bottles of Guinness and two goblets. Interspersed extreme close-up’s of the Guinness glass filling up with shots of the two men, and of city docks, a crane operator, as a voiceover begins ‘It’s satisfying to get things right.’ Dock workers are seen giving each other the ‘thumbs up.’. A close-up of one of the men drinking from his glass of Guinness. Welders at work. The other man drinking from his glass of Guinness, as caption and voiceover conclude ‘Guinness - the natural choice’. Director: Dick McNeil, Camera: Bestick Williams / Ken Talbot, Filmed 21 Nov. 1975 / 21 Jan. 1976, Production company: Scope Films. Advert was filmed concurrently with 'Guinness: Double Exxtra Good (Team)'). Agency: ARKS

Guinness television advert entitled 'You Know It's Good'. Advert opens with a wooden door with a Guinness goblet logo painted on it. In close-up, the key turns in the lock and the door slowly opens, revealing a real goblet of Guinness inside. A voiceover begins, ‘When we make Guinness we use an entirely natural process…’ Zoom in to extreme close-up of the Guinness glass. Dissolve to ears of barley in a field with a harvester in background. Branches of hops being harvested by hand. A steel cylinder with the words ‘Guinness Yeast’ inside a small wooden display box. A stream flowing through a mountainous path. Dissolve back to the Guinness goblet and zoom out. The voiceover adds that the final ingredient of Guinness is a touch of magic. The door shuts, then reopens revealing an empty goblet. The voiceover concludes, ‘Guinness – you know it’s good’. Agency: ARKS