Award-Winning

Colour television advertisement for Guinness Extra Stout. The advertisement opens with a couple playing a fruit-machine, as a voiceover asks: ‘What’s a Guinness between friends?’ As the machine spills out money, a song begins: ‘It’s when you hit the jackpot and you hear that welcome sound’. A sequence of people are seen playing cards, shopping, taking part in a talent competition, mountaineering, going on a date and, ultimately, each drinking a glass goblet of Guinness, as the song finishes: ‘Have a Guinness tonight, just between friends’. The advert concludes with a close-up of a Guinness logo, with the caption: ‘Just between friends’. Identical to GDB/MK08.01/0008/01 except for actors drinking from bottles/goblets instead of glasses of Draught Guinness Director: Gerry Poulson, Agency: Arks Ltd.

Colour television commercial for Draught Guinness. Advert opens as view of man's face dissolves to various dreamlike views of water as waves break gently on sand. Water sequence interspersed with several hazy views of a female's shadow as she runs along a beach. Advert concludes as camera zooms in as a woman wraps herself in a black towel, the juxtaposition of wet skin and black towel coming together to give the impression of a pint of Guinness. Caption: "Draw your own conclusions". Camera effects imitating the 'surge' of Guinness utilised heavily throughout. Filmed: 1990-11-20; Cameramen: Seamus Corcoran & Brendan Maguire, Production company: Windmill Lane; Agency: ARKS Ltd.